PROMOTIONAL EVENT “COSTUME CHARACTER TOUR”, 2016

Warner Bros. Entertainment Switzerland GmbH / Distributor of Twentieth Century Fox in Switzerland and Coop Immobilien AG

Paterson-Entertainment is going on an exclusive national tour of Coop shopping centres with the star of KUNG FU PANDA 3.

The retailer, the film’s Swiss distributor and Paterson-Entertainment developed a joint concept to enhance the appeal of the shopping centres to families and increase customer traffic within this target group. This involved carrying out a KUNG FU PANDA 3 costume character tour of numerous Coop shopping centres in Switzerland.

Warner Bros. provided the theme of the tour, Coop provided the platform and communications, while Paterson took care of the organisation and implementation. Coop advertised the appearances in its newspaper as well as on large-format posters featuring information about the event.