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YOUR IDEA-GENERATOR AND IMPLEMENTER 

 

Big emotions. Film is the most emotional medium. And the most popular. And that provides a unique basis for our projects and promotion campaigns. We connect the worlds of film and products for you and create unforgettable experiences. 

 

See and be seen. Cinema offers an incomparable environment: here we experience things more intensely, here pictures say more than many words. We place products and messages in this special context and give them special visibility.

 

 


BELOW-THE-LINE CAMPAIGN FOR „25 KM/H“, 2018

Sony Pictures Releasing Switzerland GmbH

Moped tour with Baschi

To coincide with the preview of the moped road movie, Paterson-Entertainment organised a very special moped ride on behalf of Sony Pictures and in cooperation with Universal Music Switzerland GmbH. more

BELOW-THE-LINE CAMPAIGN FOR „VENOM", 2018

Sony Pictures Releasing Switzerland GmbH

30-metre graffiti on cinema wall

For the premiere of the anti-hero film, Paterson-Entertainment commissioned the three graffiti artists André Morgner („Boogie“), Fabian Florin („Bane“ and Yiannis Hadjipanayis („Pest“) on behalf of Sony Pictures to produce a gigantic graffiti mural. more


„VENOM“ CINEMA PROMOTION, 2018

Sony Pictures Releasing Switzerland GmbH

„VENOM" Ducati in the cinema foyer

In cooperation with Ducati, the official motorcycle partner of "VENOM", Paterson-Entertainment arranged for the delivery of a Ducati "Scrambler", just like the one Tom Hardy rides in the movie. It brought the right groove to the foyer of the KITAG Cinema Abaton in Zurich while the movie distributed by Sony Pictures was showing there. more

LOCARNO FESTIVAL WITH „THE EQUALIZER 2", 2018

Sony Pictures Releasing Switzerland GmbH

Director Antoine Fuqua at the Locarno Festival

On the occasion of the Locarno Film Festival 2018, director Antoine Fuqua presented „THE EQUALIZER 2" to sold-out seats on the Piazza Grande.
more


„HOTEL TRANSYLVANIA 3: A MONSTER VACATION" MCDONALD'S PROMOTION, 2018

Sony Pictures Releasing Switzerland GmbH

Fun puzzles and standees at McDonald's restaurants

For the launch of „HOTEL TRANSYLVANIA 3: A MONSTER VACATION“, Sony Pictures Releasing International closed an international deal with McDonald's. more

PROMOTIONAL EVENT „WENDY 2 – FREUNDSCHAFT FÜR IMMER“, 2018

Sony Pictures Releasing Switzerland GmbH

Wendy pays Zurich a visit

To mark the cinema launch of WENDY 2 – FREUNDSCHAFT FÜR IMMER, Paterson-Entertainment organised a special event for horse fans young and old on behalf of Sony Pictures. more


POS PROMOTION „WENDY 2 – FREUNDSCHAFT FÜR IMMER“, 2018

Sony Pictures Releasing Switzerland GmbH

Wendy goes to the equestrians

In a cooperation with riding accessories supplier Felix Bühler, Paterson-Entertainment launched a POS campaign for WENDY 2 – FREUNDSCHAFT FÜR IMMER at all the supplier's stores in German-speaking Switzerland. Besides extensive decoration material, a fantastic competition rounded off the joint promotion. more

CHOCOLATE BUNNY PROMOTION "PETER RABBIT", 2017

Sony Pictures Releasing Switzerland GmbH

The Easter Bunny comes for Christmas

Media representatives, cinema operators and potential promotional partners received an Easter greeting from Sony Pictures shortly before Christmas. The Vollenweider chocolate bunny announced the first film adaptation of Beatrix Potter's rabbit stories, PETER RABBIT, to be released at Easter 2018. more


MOUNTAIN RESTAURANT PROMOTION "EARLY MAN", 2017

Impuls Pictures AG

Fun placemats for kids

In the spirit of the comical stop-motion film, Paterson Entertainment was commissioned by Impuls Pictures to produce placemats with fun and games in a print run of 350,000. These were then sent to mountain restaurants throughout Switzerland to coincide with the start of the 2017/18 winter season. more

CHRISTMAS CINEMA PROMOTION "EARLY MAN", 2017

Impuls Pictures AG

KITAG Christmas Campaign with Aardman's EARLY MAN

After SHAUN THE SHEEP, Paterson-Entertainment teamed up with KITAG Kino-Theater AG to create another Christmas promotion on behalf of Impuls Pictures to promote the Carte Bleue customer card. more


EMPLOYEE EVENT FOR CREDIT SUISSE, 2017

Credits Suisse AG

Pre-Christmas surprise for young cinema-goers

For the third year in succession, Paterson-Entertainment organised the traditional Credit Suisse Children’s Christmas Event on behalf of and in collaboration with the Corporate Marketing & Events department of Credit Suisse. more

PRESS DAY "L'EMPEREUR", 2017

Impuls Pictures AG

A reunion with the emperor penguins

Impuls Pictures invited Oscar-winning director Luc Jacquet to Geneva and Zurich to field questions from the most important media about his latest Arctic adventure, L'EMPEREUR. more


ZURICH FILM FESTIVAL WITH "BLADE RUNNER 2049", 2017

Sony Pictures Releasing Switzerland GmbH

ZFF Gala Premiere

Commissioned by Sony Pictures and in cooperation with the Zurich Film Festival, Paterson-Entertainment organised a gala premiere of the blockbuster BLADE RUNNER 2049 – virtually simultaneously with the world premiere in Los Angeles. more

PREMIERE EVENT "MY LITTLE PONY: THE MOVIE", 2017

Impuls Pictures AG

Beatrice Egli at the Swiss premiere of MY LITTLE PONY: THE MOVIE

Commissioned by Impuls Pictures and in collaboration with Hasbro (Switzerland), Paterson-Entertainment transformed the Abaton cinema into a pink pony heaven. more


PRESS DAY "DAS MÄDCHEN VOM ÄNZILOCH", 2017

Impuls Pictures AG

Solothurn Film Days and local premiere

Paterson-Entertainment organised interviews on behalf of Impuls Pictures to coincide with the Swiss premiere of the film at the Solothurn Film Days, which was attended by director Alice Schmid, the film crew and all the protagonists. Another media highlight, which included opportunities for interviews, was the local premiere in Romoos. more

PREMIERE EVENT "BRICE 3", 2016

Impuls Pictures AG

Geneva premiere with director and leading actor

Oscar-winner Jean Dujardin and director James Huth were in Geneva to present BRICE 3, the sequel to the huge hit of 2005. more


CLIENT EVENT FOR SWISSMILK, 2016

Schweizer Milchproduzenten SMP, Swissmilk

Films for breakfast – for ladies only!

Paterson-Entertainment brings Swissmilk into contact with an attractive target group at the Ladies’ Morning and ensures the right cooperation partners are involved. more

PROMOTIONAL EVENT CINEMA FAMILY LAND FOR ZÜRI FÄSCHT, 2016

Verein Zürcher Volksfeste – OK Züri Fäscht

Thousands of children experience the latest family movies

The City of Zurich commissioned the creation of a colourful cinema world for young and old. The four cinema highlights FINDING DORY (distributed by Disney), ICE AGE: COLLISION COURSE (Fox), The BFG (Elite) and MULLEWAPP – EINE SCHÖNE SCHWEINEREI (Frenetic) provided the backdrop for the event area. more


PROMOTIONAL EVENT “COSTUME CHARACTER TOUR”, 2016

Warner Bros. Entertainment Switzerland GmbH / Distributor of Twentieth Century Fox in Switzerland and Coop Immobilien AG

Swiss tour with Kung Fu Panda

Paterson-Entertainment is going on an exclusive national tour of Coop shopping centres with the star of KUNG FU PANDA 3. more

OPENING OF CINEDOME CINEMA WITH CINEBOWLING AND SPORTS BAR IN BIEL, 2016

KITAG Kino-Theater AG

Multiplex cinema in Biel sets new standards: the KITAG CINEMAS Cinedome is more than a cinema, more than bowling

Paterson-Entertainment accompanied the opening phase of the new Cinedome multiplex cinema and Cinebowling facility in the Tissot Arena in Biel. more


POS CINEMA MATERIAL FOR VARIOUS FILMS, 2016

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Power-packed POS presence

Paterson-Entertainment and Flyerline Schweiz AG are working together to perfect the POS presence in cinemas and help distributors enjoy an efficient, cost-effective film release. more

ADVERTISING CAMPAIGN FOR "DER SOMMER GROSSER", 2016

Impuls Pictures AG

Development and implementation of the advertising campaign

For Mathias Gnädinger's last movie, DER GROSSE SOMMER, distributed by Impuls Pictures, a comprehensive advertising campaign was created and realised in collaboration with the client, the production company and the advertising agency Atelier Heinzelmann. more


CINEMA PROMOTION “BIBI UND TINA – MÄDCHEN GEGEN JUNGS“, 2016

DCM Film Distribution (Schweiz) GmbH

Horses pulling in the target audience

Paterson-Entertainment brought a hint of the stables into the cinema. At six locations, life-sized horse models captivated the young audience of horse-mad girls. more

PROMOTIONAL EVENT “COSTUME CHARACTER TOURS”, 2016

Warner Bros. Entertainment Switzerland GmbH / Distributor of Twentieth Century Fox in Switzerland

Costume characters win children’s hearts

Paterson-Entertainment joined Alvin, Snoopy and the gang for a nationwide Swiss tour. more


CUSTOMER LOYALTY FOR CREDIT SUISSE VIVA, 2016

Credit Suisse AG

The movie world continues to fascinate Viva customers

Credit Suisse draws on the pull of the cinema for its young people’s product Viva. more

TEACHER PROMOTION “THE LITTLE PRINCE”, 2015

Impuls Pictures AG

THE LITTLE PRINCE goes to school

Paterson-Entertainment familiarized Swiss teachers with the Little Prince as course material using an online educational tool. more


POS PROMOTION “THE LITTLE PRINCE”, 2015

Impuls Pictures AG

Big hit for the Little Prince at Manor

Together with promotion partner Manor, Paterson-Entertainment ensured that the Little Prince was a huge hit on the big screen. more

PROMOTION EVENT “THE HUNGER GAMES – MOCKINGJAY PART 2”, 2015

Impuls Pictures AG

“THE HUNGER GAMES – MOCKINGJAY PART 2” visits “Stars for Free”

Paterson-Entertainment designed and realised a target-group-specific film promotion featuring spectacular film props at the Energy “Stars for Free” event. more


POS PROMOTION “THE HUNGER GAMES – MOCKINGJAY PART 2”, 2015

Impuls Pictures AG

Straight from fashion shopping to the film world of Panem

The fourth part of the successful blockbuster is also totally in with young women. Paterson-Entertainment built a bridge between fashion shopping at NEW YORKER and the cinema experience. more

SNEAK PREVIEW “THE HUNGER GAMES – MOCKINGJAY PART 2”, 2015

Impuls Pictures AG

Everyone wanted to be the first.

The two key partners – "20 Minuten" and ProSieben – held a prize draw with exclusive sneak preview tickets for the long-awaited finale of THE HUNGER GAMES – MOCKINGJAY PART 2. more


INTERNATIONAL EVENT "THE HUNGER GAMES – MOCKINGJAY PART 2", 2015

Impuls Pictures AG

Swiss attend world premiere in Berlin

On behalf of distributor Impuls Pictures, Paterson-Entertainment gave around 50 guests from Switzerland the exclusive privilege of walking the red carpet along with the top Hollywood stars. more

CLIENT EVENTS “SPECTRE – 007”, 2015

Credits Suisse AG, Heineken Switzerland AG, etc.

“SPECTRE – 007” cinema events across the whole of Switzerland

Paterson-Entertainment organised a series of exciting Bond cinema events for firms such as Credit Suisse and Heineken Switzerland, as well as their most important clients. A red carpet, photo wall, Bond girls and some top catering rounded out the programme of events. more


CINEMA PROMOTION “20 MINUTEN SPECIAL SUPPLEMENT: SPECTRE – 007”, 2015

20 Minuten AG

James Bond 007 – always the perfect theme for a special supplement

Paterson-Entertainment provided support to 20 Minuten as it put together a special supplement for the latest Bond film, SPECTRE – 007. more

PREMIERE EVENT “LOLO”, 2015

Impuls Pictures AG

French cinema stars in the limelight

“LOLO” represents the very best in French cinema. At the request of Impuls Pictures, Paterson-Entertainment rolled out the red carpet for the lead actors Julie Delpy and Dany Boon in the French-speaking part of Switzerland and organised an interview day followed by a premiere. more


PREMIERE EVENT “BOYCHOIR”, 2015

Impuls Pictures AG

Premiere for a choir-loving audience

Paterson-Entertainment organised a tuneful live experience around the film BOYCHOIR for the audience at the Swiss premiere. more

PREMIERE EVENT “WE ARE YOUR FRIENDS”, 2015

Impuls Pictures AG

Premiere for the film, party for the target group

For its premiere, Paterson-Entertainment took the rousing electro music film to where the target group dances the night away. more


CATERING PROMOTION “CHEF”, 2015

Praesens-Film AG

Promotion mix whets the appetite

Paterson-Entertainment created a tasty promotion mix with selected catering partners for the feel-good flick CHEF. more

CHRISTMAS PROMOTION “BIBI & TINA – VOLL VERHEXT”, 2014

DCM Film Distribution (Schweiz) GmbH

Manger door open for BIBI & TINA

Perfectly timed for the start date of the movie, 25 December 2014, Paterson Entertainment came up with a Christmas-themed marketing idea: horse enthusiasts received an Advent calendar as a gift. more


CINEMA PROMOTION FOR MINI, 2014

BMW (Schweiz) AG / MINI Schweiz

The MINI 5 DOOR as a leading character

Product experience plus emotion: Paterson Entertainment designed an eight-week marketing campaign around cinemas and put the spotlight on the MINI 5 door throughout Switzerland. more

PROMOTION EVENT “MAYA THE BEE MOVIE”, 2014

Impuls Pictures AG

Maja and Willi – the selfie stars!

Paterson Entertainment organised a costume-character tour and extended an invitation for a photo shoot with the two leading characters. more


PRESS DAY “A WALK AMONG THE TOMBSTONES”, 2014

Impuls Pictures AG

Press campaign for Liam Neeson

The organisers of the Zurich Film Festival ZFF invited one of the biggest action stars of our time to Zurich so that he could personally introduce his film A WALK AMONG THE TOMBSTONES. On behalf of film distributor Impuls Pictures, Paterson Entertainment organised a press day during the film festival. more

PRESS DAY “AND SO IT GOES”, 2014

Impuls Pictures AG

Welcome, Diane Keaton!

Invited by the Zurich Film Festival ZFF, Hollywood icon Diane Keaton arrived in Zurich to receive the Golden Icon Award 2014. On behalf of the film distributor Impuls Pictures, Paterson Entertainment organised a press day on Keaton’s latest film AND SO IT GOES during the film festival. more


"HOUSE OF MAGIC" CINEMA PROMOTION, 2014

Nestlé Purina

Magic in the cinema foyer

There is no shortage of cat lovers showing up to watch a movie about cats. Just the right kind of environment for FELIX. Paterson Entertainment brought together the target audience and the product in the cinema foyer. more

PRESS DAY "CERRO TORRE", 2014

Red Bull Media House

Adrenaline for the press

The breathtaking mountain-climbing film CERRO TORRE had a soaring start in Switzerland. Paterson Entertainment was responsible for roping the team together. more


"BIBI & TINA" RIDING STABLES PROMOTION, 2014

DCM Film Distribution (Schweiz) GmbH

Target audience put on their toes

The message spread at a gallop’s pace: An interactive promotion campaign ensured that the horse movie BIBI & TINA was a number one hit with the target audience. more

“STROMBERG – THE FILM” PROMOTIONAL EVENT, 2014

Praesens-Film AG

Red carpet for a bad guy

Show biz celebrities and the cast ensured that STROMBERG’s Zurich première was a well-attended feel-good event. more


"MINUSCULE" LOGO TRAILER PROMOTION, 2014

Praesens-Film AG

Little good luck charms, big effect

From logo trailer to eye-catcher: in collaboration with kitag we produced film advertising of a calibre that is usually reserved for blockbuster movies in Switzerland. more

"CATCHING FIRE" MEDIA PROMOTION, 2013

Impuls Pictures AG

Hot for the sequel

Media pyrotechnics for the sneak preview: Paterson-Entertainment succeeded in recruiting the key players for this in all parts of the country. more


INDUSTRY EXPERTISE AND TRAINING, 2013

WerbeWeischer Schweiz GmbH

WerbeWeischer works with Paterson-Entertainment

WerbeWeischer, the leading marketer of cinema advertising in Germany, relied on the skills of Paterson-Entertainment for its entry into the Swiss market. more

CUSTOMER EVENT FOR PARTNERS OF RADIO ENERGY, 2013

Radio Energy und AMAG Automobil- und Motoren AG

Cabriolet summer cinema

For the launch of the new VW Beetle Cabriolet, Paterson-Entertainment provided for a truly movie-like product experience at six locations throughout Switzerland. more


SALES PROMOTION FOR CONFO DÉCO, 2013

Conforama SA

Cine Tickets can go far

Paterson-Entertainment combined the Cine Ticket with a discount voucher. This created a highly efficient advertising tool for Confo DÉCO Zurich. more

PARTNER COORDINATION, 2013

Zodiac Pictures Ltd.

Bligg rapped the WK ending credit song

Paterson-Entertainment combined two cultural highlights to create a third: thus BLIGG made the ending credit song for ACHTUNG, FERTIG, WK! more


CUSTOMER EVENT FOR SWISSCOM, 2012

Swisscom (Schweiz) AG

Paterson-Entertainment hooks up Swisscom for Carte Bleue Nights

Paterson-Entertainment coordinated Swisscom, cinema group, film distributor and Securitas for the Carte Bleue Nights in the German-speaking parts of Switzerland. more

CUSTOMER EVENT FOR SWISSCOM, 2012

Swisscom (Schweiz) AG

Swisscom issues an invitation to a preview

With the invitation to a preview of ET SI ON VIVAIT TOUS ENSEMBLE, Swisscom was targeting the silver surfers. Paterson-Entertainment knew what to do. more


CUSTOMER EVENT FOR HEINEKEN, 2012

Heineken Switzerland

Event with James Bond: a case for Paterson-Entertainment 

Heineken Switzerland invited its key clients from Bern, Basel and Zurich to a SKYFALL preview. Paterson-Entertainment coordinated the whole thing. more

CINEMA PROMOTION FOR HEINEKEN, 2012

Heineken Switzerland

Heineken opens SKYFALL Bar

A special bar was opened in the abaton cinema to accompany the Swiss première of the Bond adventure SKYFALL. Designed and realised by Paterson-Entertainment. more


CINEMA PROMOTION FOR BOLLINGER, 2012

Jeroboam SA

Standing behind the SKYFALL BOLLINGER bars is Paterson-Entertainment

Paterson-Entertainment joined with kitag kino-theater ag and Weinkellereien Aarau to design and set up five SKYFALL BOLLINGER bars: a sparkling success. more

CONSUMER EVENT FOR HEINEKEN, 2012

Heineken Switzerland

Heineken Switzerland meets Bond

Heineken ran a prize drawer on Facebook for exclusive SKYFALL screenings. Paterson-Entertainment designed and realised the consumer event. more


JAMES BOND ANNIVERSARY EVENT, 2012

kitag kino-theater ag

James Bond turns 50!

On her majesty's service: Together with kitag kino-theater ag, Paterson-Entertainment turned the corso cinema in Zurich into the "House of Bond" on November 1-28, 2012. more

ASTON MARTIN CINEMA PROMOTION, 2012

Emil Frey AG

1962 Aston Martin parked in the cinema

To go with the exclusive SKYFALL preview, Paterson-Entertainment joined with Emil Frey AG to organise the appearance by the original ASTON MARTIN DB4. more


DEVELOPMENT OF TRAILERCITY B2B PLATFORM, 2012

IMACULIX GmbH/Paterson-Entertainment AG

Paterson-Entertainment gives a start to the Trailercity B2B platform

Originally conceived in 2011, the neutral DCP trailer platform is today used by all major film distributors and being constantly refined as a B2B tool. more

FAMILY BREAKFAST SPONSORSHIP ACQUISITION, 2011

kitag kino-theater ag

Hungry for more

With the right sponsoring partners at the breakfast table: kitag kino-theater ag, Swissmilk and Paterson-Entertainment revitalised a traditional event. more


PUBLICITAS/CINECOM FOR CUSTOMER EVENT, 2011

Publicitas/Cinecom

Tomorrow’s advertising for today’s customers

Two publicitas events under the slogan "Cinema advertising of tomorrow" provided an insight into the future. Paterson-Entertainment designed and ran them. more

CINEMANIA FILM FESTIVAL, 2011

Paterson-Entertainment

A Züri West event with 170 movies

To accompany the opening of the new Zurich West tram, Paterson-Entertainment joined forces with kitag kino-theater ag in the abaton cinema to launch a massive cinema spectacle. more


 

 

Our role as a partner. We construct a bridge for you, your products and your services to the world of cinema. From product placement to image-related activities to classic cinema advertising, we are both idea generators and implementers who know what’s going on in the industry – both on stage and behind the scenes. And we know how to make use of our knowledge.