"CATCHING FIRE" MEDIA PROMOTION, 2013

Impuls Pictures AG

Media pyrotechnics for the sneak preview: Paterson-Entertainment succeeded in recruiting the key players for this in all parts of the country.

The aim was to get CATCHING FIRE, the second part of the cult trilogy THE HUNGER GAMES, to spread like wildfire throughout Switzerland as 

the first had done. This was done by providing as much media support as possible for a national sneak preview in six cities. Crucial key players such as 20 Minutes/20 Minuten/20 Minuti, Couleur 3 and Rete Tre were recruited. The strategy worked and the target audience caught fire – ticket sales after the official release gave abundant proof of that.