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SPIDER MAN (2002): press interviews with Sam Raimi and Willem Dafoe in Zurich © Buena Vista International
SPIDER MAN (2002): premiere at the "Kino im HB" with Sam Reimi and William Dafoe in Zurich © Buena Vista International
James Bond CASINO ROYAL (2006): Swiss premiere with Daniel Craig at the cinema Abaton in Zurich © Buena Vista International
ZURICH FILM FESTIVAL (2017): Gala premiere of BLADE RUNNER 2049 (2017) at the Corso cinema in Zurich
Cinema promotion: Model horse decorative display for BIBI & TINA – TOHUWABOHU TOTAL (2017) at selected cinemas
Pre-release screening: BRICE 3 (2016) with Jean Dujardin at the Pathé Balexert and Arena cinemas in Geneva
Client event: Swissmilk Ladies’ Morning (2016) with breakfast and film screening at selected cinemas
Promotional event: Costume-character tour for KUNG FU PANDA 3 (2016) at selected Coop shopping centres
DER GROSSE SOMMER (2016): 51st Solothurn Film Festival with Stefan Jäger and Loïc Sho Güntensperger
ROBINSON CRUSOE (2016): TV recordings with Kaya Yanar in the Paterson office
Promotional event: Nationwide costume-character tour of Switzerland for ALVIN AND THE CHIPMUNKS: ROAD CHIP (2016)
ZÜRI FÄSCHT (2016): Photo with costume-character of Sid from ICE AGE: COLLISION COURSE (2016)
Promotional event: THE HUNGER GAMES – MOCKINGJAY PART 2 (2015) visits Stars for Free at Zurich’s Hallenstadion
LOLO (2015): Preview at Pathé Flon Lausanne with Julie Delpy and Dany Boon © Michael Jost, tilllate.com
Pre-release screening: WE ARE YOUR FRIENDS (2015) at the Plaza club in Zurich
SPIDER MAN (2002): press interviews with Sam Raimi and Willem Dafoe in Zurich © Buena Vista International
SPIDER MAN (2002): premiere at the "Kino im HB" with Sam Reimi and William Dafoe in Zurich © Buena Vista International
James Bond CASINO ROYAL (2006): Swiss premiere with Daniel Craig at the cinema Abaton in Zurich © Buena Vista International
ZURICH FILM FESTIVAL (2017): Gala premiere of BLADE RUNNER 2049 (2017) at the Corso cinema in Zurich
Cinema promotion: Model horse decorative display for BIBI & TINA – TOHUWABOHU TOTAL (2017) at selected cinemas
Pre-release screening: BRICE 3 (2016) with Jean Dujardin at the Pathé Balexert and Arena cinemas in Geneva
Client event: Swissmilk Ladies’ Morning (2016) with breakfast and film screening at selected cinemas
Promotional event: Costume-character tour for KUNG FU PANDA 3 (2016) at selected Coop shopping centres
DER GROSSE SOMMER (2016): 51st Solothurn Film Festival with Stefan Jäger and Loïc Sho Güntensperger
ROBINSON CRUSOE (2016): TV recordings with Kaya Yanar in the Paterson office
Promotional event: Nationwide costume-character tour of Switzerland for ALVIN AND THE CHIPMUNKS: ROAD CHIP (2016)
ZÜRI FÄSCHT (2016): Photo with costume-character of Sid from ICE AGE: COLLISION COURSE (2016)
Promotional event: THE HUNGER GAMES – MOCKINGJAY PART 2 (2015) visits Stars for Free at Zurich’s Hallenstadion
LOLO (2015): Preview at Pathé Flon Lausanne with Julie Delpy and Dany Boon © Michael Jost, tilllate.com
Pre-release screening: WE ARE YOUR FRIENDS (2015) at the Plaza club in Zurich
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    paterson-claim

    COMMITMENT AND PASSION

     

    There is a great deal that unites our team: Competence, industry knowledge and flexibility. The most important things, however, are commitment and professionalism. And that’s why we are pleased to 

     

     

     

     

     

    have found a good mix of professionals and young people who all share our passion for film and cinema since we started.   

     

     

     

     


    MATTHIAS KELLER
    CEO

     

    «My ambition of exploiting the maximum potential out of every movie, plus my aversion to run-of-the-mill concepts, together give me fresh motivation each and every day.»

     

     

    As a qualified restaurateur, Matthias Keller laid the foundation for his marketing career as the head of  junior recruitment marketing for the trade association GastroSuisse.

     

    In Canada he perfected his English skills and at the same time consolidated his marketing expertise at the University of Vancouver. Back home, he worked for two years as a product manager in the publishing division of Tamedia AG.

     

    Matthias Keller was employed by The Walt Disney Company as marketing director from 1998 to 2010. In this capacity he was responsible for the Disney line-up as well as the marketing of all Sony Pictures films distributed in Switzerland by The Walt Disney Company. During his twelve years there he helped blockbusters such as «James Bond – Quantum of Solace», «Finding Nemo» or «Pirates of the Caribbean» to achieve the success they deserved in Switzerland too.

     

    Swiss films likewise benefited from his dedication, know-how and network: with «Achtung, Fertig, Charlie!» and «Die Herbstzeitlosen»  he launched two of the most successful products by local film-makers.

     

    In August 2011 he founded his agency, Paterson-Entertainment.

     

    E-Mail      matthias.keller@paterson-entertainment.ch
    Phone +41 43 500 50 74
    Mobile +41 79 200 09 00
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    EVELINE FISCHER
    MEMBER OF THE BOARD, PROJECT MANAGER

     

    «Even after years in this industry, movies still manage to surprise and touch me. That makes me want to pull the very best out of them I can – a complex task, but that's what what spurs me on.»

     

     

    After qualifying as a federally certified PR specialist, Eveline Fischer worked for six years in one of the leading Zurich PR agencies in the area of consumer goods, before transferring to The Walt Disney Company in 1998. As publicity manager she was responsible for the planning and execution of the PR strategies for all cinema films, including box-office hits such as «Armageddon» or «Pearl Harbor», but also smaller productions like «Central Station». She also looked after Swiss audience favourites such as «Achtung, Fertig, Charlie!» and «Sternenberg».

     

    Eveline Fischer’s further professional career took her via aroma (executive assistant/project manager) – the leading agency in three-dimensional communication – to Messe Schweiz, where she was the communications planner responsible for the production of advertising materials for the Züspa and Swiss-Moto exhibitions as well as for the organisation of the Freestyle Streetbike world championships. A further move took her to Teleclub AG, where she was responsible for the implementation of all marketing activities.

     

    Eveline Fischer enjoys excellent connections with the media sector and especially with policymakers in the cinema industry. She is more over skilled at realising even complex projects cost – consciously and efficiently.

     

    She joined Paterson-Entertainment in January 2012 and supported Matthias Keller in setting up the agency.

     

    E-Mail      eveline.fischer@paterson-entertainment.ch
    Phone +41 43 500 50 76
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    MELANIE SCHWEICKARDT

    PROJECT MANAGER

     

    «Two aspects of film fascinate me: that it conjures up a world of emotions and involves marketing that doesn’t leave anything to chance.»

     

     

     

    In order to apply her talent for communication and organisation on a sound professional basis, Melanie Schweickardt decided at an early stage (following her baccalaureate) to pursue a “Master of Arts in Mass Communication and Media Research” degree with a concentration in Media Science. After graduating, she initially embarked on a traditional career path (as a product manager at Helsana), before giving it all up to briefly follow her true passion in life – music. As lead singer and PR manager of a rock band, Melanie got to know the music scene inside out, both in the limelight and behind the scenes. It was music that eventually led her to sponsorship.

     

    She joined UBS in 2011 and gradually rose through the ranks: starting out as an assistant providing support to the international sponsorship team, after just six months she went on to become a project officer and was part of the sponsorship team for the 2014 European Athletics Championship in Zurich, where her main task was to integrate all of the company’s athletics commitments (e.g. Weltklasse Zürich) into its communications. She later became a branding specialist with overall responsibility for the bank’s own “UBS Kids Cup” brand.At the same time, she helped devise global communications strategies in an advisory capacity, performed sponsorship assessments and drove process optimisations forward.

     

    Melanie Schweickardt joined Paterson-Entertainment on 1 September 2016.

     

    E-Mail melanie.schweickardt@paterson-entertainment.ch 
    Phone +41 43 500 52 25
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    JÖRG ROHRER

    PROJECT MANAGER

     

    «The film world fascinates me, from the actual movie set through to the viewing experience in the cinema itself: it’s all about teamwork – collaboration of the highest order.»

     

     

    Jörg Rohrer began his career in the entertainment industry as a product manager for films on VHS. His big opportunity came with the arrival of DVD as an entertainment medium: after focusing all his efforts on setting up the DVD Marketing department at Warner Home Video, he then assumed overall responsibility for this area during six years as Marketing Director. He also developed marketing strategies for new product areas such as games, video-on-demand and Blu-ray discs.

     

    Jörg Röhrer’s analytical and strategic know-how have made him a sought-after specialist in the home entertainment business. Alongside various consultancy assignments, in the past few years he has worked as Marketing Manager for 20th Century Fox. This role involved heading up the team and acting as Project Manager for cloud server integration. Jörg Röhrer’s expertise is invaluable wherever the digital entertainment business, new channels and markets are to be developed.

     

    Jörg Rohrer joined Paterson-Entertainment on 1 October 2016.

     

    E-Mail joerg.rohrer@paterson-entertainment.ch 
    Phone +41 43 500 50 75
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    CHRISTIAN BAUR

    PROJECT MANAGER

     

    «The cinema industry has been a firm fixture of my working life for more than eleven years now. I can't imagine a more interesting, varied or challenging job.»

      

     

    When it comes to marketing entertainment products, Christian Baur is a true professional. He worked for six years at Sony Computer Entertainment as Trade Marketing Manager, Product Manager and Event Manager, where he was responsible for the promotion and sales of the PlayStation console and its video games. During this time he consolidated his marketing expertise by studying for a federal diploma specialised in marketing.

     

    From 2006 to 2012 he worked as Senior Product & Digital Manager at The Walt Disney Company Switzerland on the marketing of films by Disney and Sony. With his help, films like “Ratatouille” (Pixar), “Pirates of the Caribbean” and “Marvel’s The Avengers” became big hits in Switzerland, too.

     

    In 2013, Christian Baur moved to the cinema operator Pathé Suisse SA, where he was responsible for successfully setting up the B2B department, and was also in charge of corporate customers as Senior B2B Marketing & Sales Manager for four years.

     

    Christian Baur has worked for Paterson-Entertainment since 1 June 2017.

     

    E-Mail christian.baur@paterson-entertainment.ch
    Phone +41 43 500 52 26
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    ISABELLA URSCHELER

    COMMUNICATION PLANNER

     

    «Films let me immerse myself in a different world, give me food for thought or are simply entertaining.»

     


     

    After over two years as a business coordinator at Swiss Life in client and partner support, Isabella Urscheler was looking for a new challenge. Running concurrently to her four-year Bachelor of Communications degree at the HWZ in Zurich, she took a one-year internship in film marketing at Paterson-Entertainment and was given a permanent position as of April 1, 2014.

     

    In her new role, besides gaining in-depth insight into the film industry, Isabella Urscheler will also be actively involved in all project phases and implement numerous marketing and advertising measures.

     

    Isabella Urscheler has worked for Paterson-Entertainment since 1 April 2013.

     

    E-Mail      isabella.urscheler@paterson-entertainment.ch
    Phone +41 43 500 50 72
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    MELANIE WEHRLI
    COMMUNICATION PLANNER

     

    «For me it is fascinating to get to know the world of films: it moves so many people and is able to arouse great emotions.»

     

     

    After receiving her vocational diploma with “Berufsmatura” in publishing, Melanie Wehrli obtained practical experience in a law firm. After several years at the law firm she decided in 2012 to pursue a four-year Bachelor in Communication degree at the University of Applied Sciences Zurich. 

     

    During her year as an intern at Paterson-Entertainment, Melanie Wehrli gained in-depth insights into the film industry and was able to apply her communication skills. She was offered a permanent post in August 2015 and now continues to help our team carry out marketing and advertising activities at all project levels.

     

    Melanie Wehrli has worked for Paterson-Entertainment since 1 August 2014.

     

    E-Mail  melanie.wehrli@paterson-entertainment.ch
    Phone  +41 43 500 50 73
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    GÉRALDINE KUBLI

    BACK OFFICE

     

    “What fascinates me about the genre of film is that it takes me, the viewer, on a trip into a whole different world.”

     

     

    After completing her commercial apprenticeship, Géraldine Kubli decided to begin further training in business management at the Höhere Fachschule für Wirtschaft. She then put her professional knowledge to work during a four-year period at the customer support department of a service provision company. She subsequently moved to the administration department of a major real estate general contracting company, where she spent the past three years as head of the support team.

     

    After nearly seven years in the same sector, Géraldine has decided to make a change and is looking forward to incorporating her passion for cinema into her working life. She will be actively supporting Paterson-Entertainment in the back office.

     

    Géraldine Kubli has worked for Paterson-Entertainment since 1 July 2018.

     

    E-Mail geraldine.kubli@paterson-entertainment.ch
    Phone +41 43 500 52 20
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