The message spread at a gallop’s pace: An interactive promotion campaign ensured that the horse movie BIBI & TINA was a number one hit with the target audience.
Where would you find the target audience for a horse movie? In the stables! In preparation for the film’s release, riding schools and
equestrian sports centres were provided with BIBI & TINA movie posters and postcards. Anybody sending a MMS showing the posters was rewarded with movie tickets. It wasn’t long before BIBI & TINA was the most popular movie in the target audience.