There is no shortage of cat lovers showing up to watch a movie about cats. Just the right kind of environment for FELIX. Paterson Entertainment brought together the target audience and the product in the cinema foyer.
When Thunder, the little cat hero, strays into the magician’s house, the fun goes into full gear. The animated film THE HOUSE OF MAGIC hit the
Swiss cinemas, enchanting big and small alike, providing just the right environment for the FELIX cat food promotion campaign. Nestlé Purina’s PetCare Meow Machines were a big hit with the kids in two Pathé cinemas. If they meowed into the mini machines a sample pack of cat food would come out. Just the right kind of magic that makes a brand likeable.