CHRISTMAS PROMOTION “BIBI & TINA – VOLL VERHEXT”, 2014

DCM Film Distribution (Schweiz) GmbH

Perfectly timed for the start date of the movie, 25 December 2014, Paterson Entertainment came up with a Christmas-themed marketing idea: horse enthusiasts received an Advent calendar as a gift.

After the successful launch of part 1 (BIBI & TINA), for the sequel (BIBI & TINA – VOLL VERHEXT) Paterson Entertainment again addressed the 

target group of horse fans, among others, focusing on Felix Bühler’s twelve Horseland branches as well as on countless riding stalls and of course horse-crazy cinema fans. To shorten the pre-Christmas waiting period until the film première on 25 December, the riding enthusiasts were presented with a terrific Advent calendar and were able to open one of the 24 doors each day.