For the launch of the new VW Beetle Cabriolet, Paterson-Entertainment provided for a truly movie-like product experience at six locations throughout Switzerland.
Energy, the overall coordinator for the Cabriolet Summer Cinema scheme, ordered a veritable drive-in cinema from Paterson-Entertainment. At no
less than six locations from Zurich to Geneva. Paterson-Entertainment was responsible for selecting the films and coordinating with the film distributor. A radio campaign was employed to advertise the promotion. The winners were given the best seats in the drive-in cinema: inside the new VW Beetle Cabrio.