Paterson-Entertainment combined the Cine Ticket with a discount voucher. This created a highly efficient advertising tool for Confo DÉCO Zurich.
Confo DÉCO, the first decoration boutique from Conforama in German-speaking Switzerland, opened in Zurich in November 2012. How could the store be publicized? With conventional advertising? Or better with a promotional idea from Paterson-Entertainment? The solution was to
combine the Cine Ticket in the Zurich kitag cinemas (printout of a second cinema ticket) with a special discount voucher for Confo DÉCO. The vouchers were given away over two weeks in May 2013 with all tickets to the cinema hits THE GREAT GATSBY and HANGOVER III. In addition, Paterson-Entertainment used the existing advertising images to devise a supporting cinema campaign consisting of a Cine-Motion cinema commercial, newspaper ad, web banner, ad screens in the cinema foyer together with F200 and F12 street posters.