For its premiere, Paterson-Entertainment took the rousing electro music film to where the target group dances the night away.
Electronic dance music (EDM) is the sound of clubs and parties. So it was important for the premiere of the electro music drama WE ARE YOUR FRIENDS featuring the talented DJ Cole Carter to be held where people dance to this music. What could be more appropriate than screening the
movie for an EDM-mad audience in the trendy Plaza club, which itself used to be a cinema?
The party went on right in the club following the showing. Mixing it all up at this event were top DJ Alex Price and stars of the scene like tillate, the Swiss youth radio station Planet 105 and VIVA, a Credit Suisse product for young people.