Paterson-Entertainment created a tasty promotion mix with selected catering partners for the feel-good flick CHEF.
The film CHEF combines light snacks from the food truck with a funny storyline and fine casting. To really whet the Swiss public’s appetite for the film, Praesens-Film asked Paterson-Entertainment to cooperate with trendsetters in the catering segment:
- Berne Food Truck Festival
- Numerous food trucks throughout Switzerland
- Genuss-Film-Festival in Zug
- Fredy Wiesner Gastronomie, with 23 restaurants around Switzerland
Among other things, a mini-flyer produced together with the partners used gummy bears to surprise the culinary target group. These were handed out to the festival-goers from the food trucks or distributed in restaurants.