Paterson-Entertainment joined Alvin, Snoopy and the gang for a nationwide Swiss tour.
Costume characters are the brand ambassadors of children’s films: they win people over and become instant selfie-stars wherever they appear. Working on behalf of Warner Bros., Paterson-Entertainment developed the tour plans, sought out relevant cooperation partners and accompanied the costume characters to THE PEANUTS MOVIE and ALVIN AND THE CHIPMUNKS: THE ROAD CHIP on their nationwide promotional tour of Switzerland.
Collaborations corresponding to the themes of the films were launched with partners such as McDonald’s and Manor. McDonald’s, for example, announced the appearance of SNOOPY and his friends at their restaurants using a mailout to their “Junior Club”, which reached over 100,000 families across Switzerland.