The fifth edition of TCS Drive-In Movies (www.driveinmovies.ch) takes place in summer 2019 (14 August – 1 September 2019). For the fourth time, Paterson-Entertainment was commissioned by the TCS to procure the films for this unique open-air cinema series.
Inspired by the cult US drive-in theatres of the 50s and 60s, cinemagoers can park right in front of the 100m2 LED screen and enjoy American snacks with the film.
Working closely with the client, Paterson-Entertainment is putting together a suitable choice of movies and is then responsible for procuring the films and film rights. A collaboration with CinePool is in place to deliver the marketing material required for the programme, including film summaries, artwork and trailers.