To coincide with the start of the 2019 Christmas season, Tamedia invited its advertising clients to the cinema for the long-awaited sequel, FROZEN 2.
On behalf of the publishing house and in conjunction with The Walt Disney Company (Switzerland) GmbH and blue Cinemas Abaton, Paterson-Entertainment organised a Frozen adventure world for around 800 guests.
Before the screening, the children of the invited Tamedia advertising clients were offered the chance to colour in pictures of Elsa and her friends, have their faces painted or enjoy a delicious breakfast with their parents. My Müesli was integrated into the brunch offer and also sponsored a fantastic competition prize in the form of a FROZEN 2 muesli advent calendar. Decor featuring numerous FROZEN 2 selfie stands and real Christmas trees rounded off the festive cinema experience.