INFLUENCER EVENT FOR MAC COSMETICS, 2022

Sony Pictures Releasing Switzerland GmbH

To coincide with the cinema release of I WANNA DANCE WITH SOMEBODY, MAC Cosmetics launched the limited-edition makeup collection "MAC x Whitney Houston". The exclusive products were presented to beauty and lifestyle influencers at a relaxed cinema event. MAC Cosmetics, part of Estée Lauder Companies, was responsible for the event as a whole. Paterson-Entertainment provided cinematic support and screened a preview of I WANNA DANCE WITH SOMEBODY on behalf of Sony Pictures.