With the right sponsoring partners at the breakfast table: kitag kino-theater ag, Swissmilk and Paterson-Entertainment revitalised a traditional event.
For years now, the kitag family morning has whetted the appetites of movie-lovers young and old for great cinema. With assistance from Paterson-Entertainment, the existing event concept was revised in 2011
and modified to meet the latest requirements. It was also important to find the right event partners. Paterson-Entertainment was able to acquire Swissmilk as the new main sponsor and successfully integrate it into the concept. The new family experience premièred in six cities during 2012. It was clear that the new event recipe went down well with young and old alike.