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Praesens-Film AG

Little good luck charms, big effect

From logo trailer to eye-catcher: in collaboration with kitag we produced film advertising of a calibre that is usually reserved for blockbuster movies in Switzerland.

How do you introduce little bugs in grand style? With an idea for a trailer that kitag liked so much that they made an exception and let us use their 



company logo. The story: First the ladybugs from the French animated film MINUSCULE circle around the kitag logo. Then comes the spectacular crash with the brand logo. The amusing animated eye-catcher was shown for eight weeks before each movie in all kitag cinemas. Just right for the season, we also produced an Xmas version with a Santa’s cap.