Two publicitas events under the slogan "Cinema advertising of tomorrow" provided an insight into the future. Paterson-Entertainment designed and ran them.
Using the examples of the JEEP (J.H. Keller AG) and THE BODY SHOP brands, Paterson-Entertainment showed the target group of advertising
customers what a brand presence in the cinema environment can yield and how it can be effectively staged. The advertising marketer publicitas relied upon the competence of Paterson-Entertainment for the design and execution of the events. Related to this was a consulting mandate involving Paterson-Entertainment with a view to exploiting future advertising opportunities for Swiss cinemas.