To accompany the opening of the new Zurich West tram, Paterson-Entertainment joined forces with kitag kino-theater ag in the abaton cinema to launch a massive cinema spectacle.
Plenty of people for plenty of movies! For three days and nights, all-time greats selected by the audience themselves were screened at
Zurich's abaton cinema. A total of around 170 different movies were shown on December 9-11, 2011. Paterson-Entertainment arranged CINEMANIA in conjunction with kitag kino-theater ag, complete with partner/sponsor acquisition and communications.