INDUSTRY EXPERTISE AND TRAINING, 2013

WerbeWeischer Schweiz GmbH

WerbeWeischer, the leading marketer of cinema advertising in Germany, relied on the skills of Paterson-Entertainment for its entry into the Swiss market.

Since January 1, 2013, WerbeWeischer has been setting new standards in cinema advertising in the Swiss market as well as Germany. Innovative scheduling and booking tools mean that cinema campaigns can now be 

managed individually for the desired target group. They can also be billed in line with actual advertising contacts. WerbeWeischer and Paterson-Entertainment use a current dataset to accurately forecast the demography and expected audience size for film starts in Switzerland. Moreover, Paterson-Entertainment organises regular Film Academies for the Swiss sales team at WerbeWeischer, during which the sales experts are informed about the latest cinema and film trends.