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Praesens-Film AG

Promotion mix whets the appetite

Paterson-Entertainment created a tasty promotion mix with selected catering partners for the feel-good flick CHEF.

The film CHEF combines light snacks from the food truck with a funny storyline and fine casting. To really whet the Swiss public’s appetite for the film, Praesens-Film asked Paterson-Entertainment to cooperate with trendsetters in the catering segment:



-   Berne Food Truck Festival
-   Numerous food trucks throughout Switzerland
-   Genuss-Film-Festival in Zug
-   Fredy Wiesner Gastronomie, with 23 restaurants around Switzerland

Among other things, a mini-flyer produced together with the partners used gummy bears to surprise the culinary target group. These were handed out to the festival-goers from the food trucks or distributed in restaurants.