On behalf of distributor Impuls Pictures, Paterson-Entertainment gave around 50 guests from Switzerland the exclusive privilege of walking the red carpet along with the top Hollywood stars.
Paterson-Entertainment put together exclusive packages for the world premiere of THE HUNGER GAMES – MOCKINGJAY PART 2 in Berlin, the original location of various scenes in the movie. These targeted packages were used as prizes in different national promotions
and competitions run by appropriate partners like Zattoo, SBB Gleis 7 and Credit Suisse VIVA as well as various cinema groups like Arena Cinemas and Youcinema.
In the overall context of the promotion, 20 Minuten received further packages and invited ten of its best customers plus partners to attend the event.