CINEMA PROMOTION FOR BOLLINGER, 2012

Jeroboam SA

Paterson-Entertainment joined with kitag kino-theater ag and Weinkellereien Aarau to design and set up five SKYFALL BOLLINGER bars: a sparkling success.

To go with the latest Bond film SKYFALL, cinema foyers were used twice over: as a stage for product placement and as an experience area for Bond fans. In conjunction with kitag kino-theater ag and Weinkellereien

Aarau, the exclusive importer of Bollinger, Paterson-Entertainment opened five SKYFALL BOLLINGER bars in four cities in the German-speaking parts of Switzerland. People coming to see the Bond film SKYFALL were offered that exclusive drink that was also enjoyed in the film. For 36 days (or even 75 days in Zurich), the bars were the attraction in the foyers.