DEVELOPMENT OF TRAILERCITY B2B PLATFORM, 2012
IMACULIX GmbH/Paterson-Entertainment AG
Paterson-Entertainment gives a start to the Trailercity B2B platform
Originally conceived in 2011, the neutral DCP trailer platform is today used by all major film distributors and being constantly refined as a B2B tool.
The idea of a neutral DCP trailer platform for the Swiss cinema industry came about when working with Imaculix. The project was
developed jointly and successfully launched in June 2012 as Trailercity. Today, the B2B platform counts all major film distributors in Switzerland among its customers.Recently integrated in the CinePool start-up, Trailercity is being constantly expanded and modified to accommodate new demands.