CUSTOMER LOYALTY FOR CREDIT SUISSE VIVA, 2016

Credit Suisse AG

Credit Suisse draws on the pull of the cinema for its young people’s product Viva.

The fascinating world of the cinema forms a key part of the offering for Viva customers alongside the Music section featuring various partnerships like the one with the Swiss Music Award. Following its successful launch in 2015, the cinema tie-up is being continued in 2016 as it’s a perfect fit with the Viva target group.

The VIVA MOVIE DAYS promotion was rolled out for the first time in 2015 with Paterson-Entertainment actively involved in its launch. Credit Suisse and KITAG Kino-Theater AG defined the arrangements for the 

German-speaking parts of Switzerland before bringing Paterson-Entertainment on board to implement the project nationwide.

The mandate included identifying suitable cinema partners in the French- and Italian-speaking areas of the country. Paterson-Entertainment was tasked with the overall coordination of the project, which made it the main point of contact for Credit Suisse and the partner cinemas (Arena Cinemas and Cinétoile as well as KITAG).

Once again in 2016, Paterson-Entertainment is taking up the reins, working with Credit Suisse and the cinema partners to set up even more exciting activities relating to the movie world.