Paterson-Entertainment designed and realised a target-group-specific film promotion featuring spectacular film props at the Energy “Stars for Free” event.
Energy “Stars for Free” brought the Swiss HUNGER GAMES target audience together in one place like no other platform. The goal was to use
this unique opportunity in just as unique a way. To achieve this, though, the “Mockingjay” theme was to be integrated into the whole evening rather than simply booking the trailer in the conventional advertising block. An unforgettable appearance at the megaparty was assured with the original District 13 wall in the Hallenstadion foyer and a huge burning Mockingjay bird on stage – an original prop from the Babelsberg film studios.