Paterson-Entertainment accompanied the opening phase of the new Cinedome multiplex cinema and Cinebowling facility in the Tissot Arena in Biel.
In October 2015, KITAG CINEMAS expanded into the French-speaking area of Switzerland by opening a multiplex cinema in Biel – the KITAG CINEMAS Cinedome. In March 2016, the Cinebowling tenpin bowling alley and sports bar followed as part of the same complex. Paterson-Entertainment collaborated with KITAG Kino-Theater AG during the opening phase, taking charge of marketing and implementing a large number of print, online and out-of-home advertising measures. Special
mention must go to the overall design of local bus lines 1 and 4, which have been in use since October 2015. Paterson-Entertainment was responsible for the overall handling: sales, monthly change of visuals, coordination, production.
Other components of the wide-ranging package of measures were the promotion involving McDonald’s, which came up with special cinema menus, and an attractive “voucher book” conceived and realised by Paterson-Entertainment, which turned out to be a particular highlight. The latter was sent to numerous households throughout the city and surrounding region in a mass mailshot and was used enthusiastically.