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Schweizer Milchproduzenten SMP, Swissmilk

Films for breakfast – for ladies only!

Paterson-Entertainment brings Swissmilk into contact with an attractive target group at the Ladies’ Morning and ensures the right cooperation partners are involved.

The starting point for Swissmilk 2016 was to increase its presence during the winter months among a specific target group: women aged 20 to 30. To achieve this aim, Paterson-Entertainment joined forces with Swissmilk to develop the “Swissmilk Ladies’ Morning”, whose test phase was launched in 2015 with a preview screening of THE HUNGER GAMES –MOCKINGJAY PART 2 at cinemas in Zurich, Geneva and St. Gallen. 



Having met with success, the concept continued into 2016 and was expanded to a total of four locations with preview screenings of THE CHOICE and BRIDGET JONES’S BABY. These events are an integral component of the Swissmilk marketing plan.

Overall responsibility for the “Swissmilk Ladies’ Morning” lies with Swissmilk itself. Paterson-Entertainment ensures that everything runs smoothly on the cinema side (choice of film, booking, planning, coordination) and handles the selling of tickets by Starticket.