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CUSTOMER EVENT FOR HEINEKEN, 2012

Heineken Switzerland


Event with James Bond: a case for Paterson-Entertainment 

Heineken Switzerland invited its key clients from Bern, Basel and Zurich to a SKYFALL preview. Paterson-Entertainment coordinated the whole thing.


James Bond issued the call, and 500 guests invited by Heineken came to Sihlcity in Zurich for a buffet dinner. Afterwards, they enjoyed a 

 

 



screening of SKYFALL in the arena cinema. This was followed by a big Bond party in the Sihlcity Event Lounge. Paterson-Entertainment was responsible for the overall coordination of the event as well as the supporting programme.