With the invitation to a preview of ET SI ON VIVAIT TOUS ENSEMBLE, Swisscom was targeting the silver surfers. Paterson-Entertainment knew what to do.
Previews make for ideal target group events. With the French senior-citizen comedy ET SI ON VIVAIT TOUS ENSEMBLE, Swisscom chose to
target seniors known as silver surfers in the French-speaking parts of Switzerland. Paterson-Entertainment was responsible for coordination between Swisscom, cinema group, film distributor, decorator and caterer.