BELOW-THE-LINE CAMPAIGN FOR „25 KM/H“, 2018

Sony Pictures Releasing Switzerland GmbH

To coincide with the preview of the moped road movie, Paterson-Entertainment organised a very special moped ride on behalf of Sony Pictures and in cooperation with Universal Music Switzerland GmbH.

Led by Baschi, the singer who provided the end-credit song for the film, one Saturday over 170 moped riders drove through the centre of Zurich to

the KITAG CINEMAS Corso, bringing a unique "Easy Rider" vibe to the city on the Limmat river.