At regular intervals, the year-round presence of VIVA MOVIE DAYS in partner cinemas is reinforced at the POS with specific marketing activities. Paterson-Entertainment was responsible for implementing the “13” campaign, which was developed in a joint brainstorming session with the VIVA team and creatively implemented by Atelier Heinzelmann.
The two-month campaign kicked off with a mystical-looking piece of artwork that featured the number 13 and was reminiscent of the trailer for a thriller movie. This layout was used in a wide range of advertising
materials, including on-screen commercials, ad screens, information pillars, cinema ads, online banners, newsletters, counter displays, standees and popcorn bags, as well as on the landing page www.13-movie.ch.
The campaign concluded with a special cinema commercial advertising the unique offer: a cinema ticket including popcorn and a soft drink for CHF 13.