"ALLIANZ DRIVE-IN CINEMA" FOR 20 MINUTEN, 2020

20 Minuten Advertising AG/Goldbach

20 Minuten Advertising AG/Goldbach – one of the three main partners of the ALLIANZ DRIVE-IN CINEMA – provided movie and car enthusiasts with a unique cinema experience in an unforgettable open-air setting this summer.

Paterson-Entertainment was commissioned to work with 20 Minuten Advertising AG on developing and implementing the communication and 

marketing concept for Switzerland's biggest drive-in cinema event series in all three regions of the country. This also involved the production of a host of advertising materials (including print, online, radio, TV, out-of-home, social media and POS materials).