Weischer.Cinema, the leading marketer of cinema advertising in Germany, has relied on the skills of Paterson-Entertainment since entering the Swiss market in 2013.
Since 1 January 2013, Weischer.Cinema has been setting new standards in cinema advertising in the Swiss market too: innovative scheduling and booking tools mean that cinema campaigns can now be adapted to specific target groups. They can also be billed in line with actual advertising contacts.
A current database allows Weischer.Cinema and Paterson-Entertainment to reliably forecast demographics and expected visitor numbers for film releases in Switzerland. Paterson-Entertainment also organises regular Film Academies for the Swiss sales team at Weischer.Cinema, during which the sales experts are informed about the latest cinema and film trends.