In September 2021, blue Cinema opened a bowling facility plus sports bar in the existing Maxx cinema at the Kesselhaus in Winterthur. Paterson-Entertainment organised various activities on the opening weekend. On behalf of Sony Pictures, for example, they hired the graffiti artists André Morgner (“Boogie”) and Fabian Florin (“Bane”), who transformed 130m2 of wall into a gigantic work of art in countless hours. It featured motifs from the Sony blockbusters VENOM: LET THERE BE CARNAGE, SPIDER-MAN: NO WAY HOME, GHOSTBUSTERS: AFTERLIFE and HOTEL TRANSYLVANIA.