NEW CUSTOMER ACQUISITION FOR DIECI WITH “UNCHARTED”, 2022
Sony Pictures Releasing Switzerland GmbH
“Gamers prefer pizza!”
Since gamers are well known to be good customers of pizza delivery services, dieci and Sony Pictures found two suitable partners for a collaboration to publicise the cinema film UNCHARTED. The aim of the joint social media campaign was to raise the profile of the film for Sony Pictures, and to win new customers for dieci.