"BULLET TRAIN" POS PROMOTION, 2022
Sony Pictures Releasing Switzerland GmbH
The suitcase everyone's after
In cooperation with TUMI, Paterson-Entertainment implemented a POS campaign for BULLET TRAIN at the Jelmoli store on Zurich's Bahnhofstrasse. The special offer was communicated via newsletter, social media and POS displays: customers purchasing a TUMI 19 Degree aluminium suitcase received two free BULLET TRAIN cinema tickets.