POS PROMOTION “WHERE THE CRAWDADS SING", 2022
Sony Pictures Releasing Switzerland GmbH
Window displays at Orell Füssli
In conjunction with the bookseller Orell Füssli, Paterson-Entertainment transformed the display windows of six stores into a jungle landscape for Sony Pictures, with themes taken from the book and film WHERE THE CRAWDADS SING. Besides extensive decoration material, diverse communication measures rounded off the joint promotion.