menu
DE | EN | FR
paterson-claim

YOUR IDEA-GENERATOR AND IMPLEMENTER 

 

Big emotions. Film is the most emotional medium. And the most popular. And that provides a unique basis for our projects and promotion campaigns. We connect the worlds of film and products for you and create unforgettable experiences. 

 

See and be seen. Cinema offers an incomparable environment: here we experience things more intensely, here pictures say more than many words. We place products and messages in this special context and give them special visibility.

 

 


BELOW-THE-LINE CAMPAIGN FOR „25 KM/H“, 2018

Sony Pictures Releasing Switzerland GmbH

Moped tour with Baschi

To coincide with the preview of the moped road movie, Paterson-Entertainment organised a very special moped ride on behalf of Sony Pictures and in cooperation with Universal Music Switzerland GmbH. more

BELOW-THE-LINE CAMPAIGN FOR „VENOM", 2018

Sony Pictures Releasing Switzerland GmbH

30-metre graffiti on cinema wall

For the premiere of the anti-hero film, Paterson-Entertainment commissioned the three graffiti artists André Morgner („Boogie“), Fabian Florin („Bane“ and Yiannis Hadjipanayis („Pest“) on behalf of Sony Pictures to produce a gigantic graffiti mural. more


„VENOM“ CINEMA PROMOTION, 2018

Sony Pictures Releasing Switzerland GmbH

„VENOM" Ducati in the cinema foyer

In cooperation with Ducati, the official motorcycle partner of "VENOM", Paterson-Entertainment arranged for the delivery of a Ducati "Scrambler", just like the one Tom Hardy rides in the movie. It brought the right groove to the foyer of the KITAG Cinema Abaton in Zurich while the movie distributed by Sony Pictures was showing there. more

LOCARNO FESTIVAL WITH „THE EQUALIZER 2", 2018

Sony Pictures Releasing Switzerland GmbH

Director Antoine Fuqua at the Locarno Festival

On the occasion of the Locarno Film Festival 2018, director Antoine Fuqua presented „THE EQUALIZER 2" to sold-out seats on the Piazza Grande.
more


„HOTEL TRANSYLVANIA 3: A MONSTER VACATION" MCDONALD'S PROMOTION, 2018

Sony Pictures Releasing Switzerland GmbH

Fun puzzles and standees at McDonald's restaurants

For the launch of „HOTEL TRANSYLVANIA 3: A MONSTER VACATION“, Sony Pictures Releasing International closed an international deal with McDonald's. more

PROMOTIONAL EVENT „WENDY 2 – FREUNDSCHAFT FÜR IMMER“, 2018

Sony Pictures Releasing Switzerland GmbH

Wendy pays Zurich a visit

To mark the cinema launch of WENDY 2 – FREUNDSCHAFT FÜR IMMER, Paterson-Entertainment organised a special event for horse fans young and old on behalf of Sony Pictures. more


POS PROMOTION „WENDY 2 – FREUNDSCHAFT FÜR IMMER“, 2018

Sony Pictures Releasing Switzerland GmbH

Wendy goes to the equestrians

In a cooperation with riding accessories supplier Felix Bühler, Paterson-Entertainment launched a POS campaign for WENDY 2 – FREUNDSCHAFT FÜR IMMER at all the supplier's stores in German-speaking Switzerland. Besides extensive decoration material, a fantastic competition rounded off the joint promotion. more


 

 

Our role as a partner. We construct a bridge for you, your products and your services to the world of cinema. From product placement to image-related activities to classic cinema advertising, we are both idea generators and implementers who know what’s going on in the industry – both on stage and behind the scenes. And we know how to make use of our knowledge.