YOUR IDEA-GENERATOR AND IMPLEMENTER
Big emotions. Film is the most emotional medium. And the most popular. And that provides a unique basis for our projects and promotion campaigns. We connect the worlds of film and products for you and create unforgettable experiences.
See and be seen. Cinema offers an incomparable environment: here we experience things more intensely, here pictures say more than many words. We place products and messages in this special context and give them special visibility.
SWISS PREMIERE “TABALUGA”, 2018
Sony Pictures Releasing Switzerland GmbHPeter Maffay in Zurich
On behalf of Sony Pictures and in cooperation with SonntagsBlick and KITAG, Paterson-Entertainment organised the premiere event of the German animated movie TABALUGA. moreBELOW-THE-LINE CAMPAIGN FOR „25 KM/H“, 2018
Sony Pictures Releasing Switzerland GmbHMoped tour with Baschi
To coincide with the preview of the moped road movie, Paterson-Entertainment organised a very special moped ride on behalf of Sony Pictures and in cooperation with Universal Music Switzerland GmbH. moreBELOW-THE-LINE CAMPAIGN FOR „VENOM", 2018
Sony Pictures Releasing Switzerland GmbH30-metre graffiti on cinema wall
For the premiere of the anti-hero film, Paterson-Entertainment commissioned the three graffiti artists André Morgner („Boogie“), Fabian Florin („Bane“ and Yiannis Hadjipanayis („Pest“) on behalf of Sony Pictures to produce a gigantic graffiti mural. more„VENOM“ CINEMA PROMOTION, 2018
Sony Pictures Releasing Switzerland GmbH„VENOM" Ducati in the cinema foyer
In cooperation with Ducati, the official motorcycle partner of "VENOM", Paterson-Entertainment arranged for the delivery of a Ducati "Scrambler", just like the one Tom Hardy rides in the movie. It brought the right groove to the foyer of the KITAG Cinema Abaton in Zurich while the movie distributed by Sony Pictures was showing there. moreLOCARNO FESTIVAL WITH „THE EQUALIZER 2", 2018
Sony Pictures Releasing Switzerland GmbHDirector Antoine Fuqua at the Locarno Festival
On the occasion of the Locarno Film Festival 2018, director Antoine Fuqua presented „THE EQUALIZER 2" to sold-out seats on the Piazza Grande.more
„HOTEL TRANSYLVANIA 3: A MONSTER VACATION" MCDONALD'S PROMOTION, 2018
Sony Pictures Releasing Switzerland GmbHFun puzzles and standees at McDonald's restaurants
For the launch of „HOTEL TRANSYLVANIA 3: A MONSTER VACATION“, Sony Pictures Releasing International closed an international deal with McDonald's. morePROMOTIONAL EVENT „WENDY 2 – FREUNDSCHAFT FÜR IMMER“, 2018
Sony Pictures Releasing Switzerland GmbHWendy pays Zurich a visit
To mark the cinema launch of WENDY 2 – FREUNDSCHAFT FÜR IMMER, Paterson-Entertainment organised a special event for horse fans young and old on behalf of Sony Pictures. morePOS PROMOTION „WENDY 2 – FREUNDSCHAFT FÜR IMMER“, 2018
Sony Pictures Releasing Switzerland GmbHWendy goes to the equestrians
In a cooperation with riding accessories supplier Felix Bühler, Paterson-Entertainment launched a POS campaign for WENDY 2 – FREUNDSCHAFT FÜR IMMER at all the supplier's stores in German-speaking Switzerland. Besides extensive decoration material, a fantastic competition rounded off the joint promotion. more
Our role as a partner. We construct a bridge for you, your products and your services to the world of cinema. From product placement to image-related activities to classic cinema advertising, we are both idea generators and implementers who know what’s going on in the industry – both on stage and behind the scenes. And we know how to make use of our knowledge.