YOUR IDEA-GENERATOR AND IMPLEMENTER
Big emotions. Film is the most emotional medium. And the most popular. And that provides a unique basis for our projects and promotion campaigns. We connect the worlds of film and products for you and create unforgettable experiences.
See and be seen. Cinema offers an incomparable environment: here we experience things more intensely, here pictures say more than many words. We place products and messages in this special context and give them special visibility.
SWISS PREMIERE OF "A MAN CALLED OTTO", 2022
Sony Pictures Releasing Switzerland GmbHMarc Forster in Zurich
On behalf of Sony Pictures, Paterson-Entertainment collaborated with the media company Ringier AG on the organisation of the premiere event for A MAN CALLED OTTO, a moving comedy from Swiss star director Marc Forster.Marc Forster presented the film to selected guests of Ringier at a Q&A in an exclusive setting, then welcomed premiere guests at the blue Cinema Corso in Zurich.
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SALES PROMOTION CAMPAIGN FOR PERFECT HAIR, 2022
Sony Pictures Releasing Switzerland GmbHChristmas with Whitney Houston
Sony Pictures and Perfect Hair joined forces for a sales promotion campaign just in time for Christmas: to mark the cinema release of I WANNA DANCE WITH SOMEBODY, Sony provided Perfect Hair with a generous allocation of cinema tickets to gift to customers who spent above a set amount in their "Last Minute Shopping" campaign. moreINFLUENCER EVENT FOR MAC COSMETICS, 2022
Sony Pictures Releasing Switzerland GmbHGlitter & glamour for beauty & lifestyle influencers
To coincide with the cinema release of I WANNA DANCE WITH SOMEBODY, MAC Cosmetics launched the limited-edition makeup collection "MAC x Whitney Houston". The exclusive products were presented to beauty and lifestyle influencers at a relaxed cinema event. MAC Cosmetics, part of Estée Lauder Companies, was responsible for the event as a whole. Paterson-Entertainment provided cinematic support and screened a preview of I WANNA DANCE WITH SOMEBODY on behalf of Sony Pictures. morePOS PROMOTION “WHERE THE CRAWDADS SING", 2022
Sony Pictures Releasing Switzerland GmbHWindow displays at Orell Füssli
In conjunction with the bookseller Orell Füssli, Paterson-Entertainment transformed the display windows of six stores into a jungle landscape for Sony Pictures, with themes taken from the book and film WHERE THE CRAWDADS SING. Besides extensive decoration material, diverse communication measures rounded off the joint promotion. moreLOCARNO FILM FESTIVAL WITH "WHERE THE CRAWDADS SING", 2022
Sony Pictures Releasing Switzerland GmbHDaisy Edgar-Jones at the Locarno Film Festival
On the occasion of the 2022 Locarno Film Festival, actress Daisy Edgar-Jones joined president of 3000 Pictures, Elizabeth Gabler, to present WHERE THE CRAWDADS SING to a sold-out crowd on the Piazza Grande.On behalf of Sony Pictures and in cooperation with the Locarno Film Festival, Paterson-Entertainment organised the European festival premiere and the media day for Swiss and international media.
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"BULLET TRAIN" POS PROMOTION, 2022
Sony Pictures Releasing Switzerland GmbHThe suitcase everyone's after
In cooperation with TUMI, Paterson-Entertainment implemented a POS campaign for BULLET TRAIN at the Jelmoli store on Zurich's Bahnhofstrasse. The special offer was communicated via newsletter, social media and POS displays: customers purchasing a TUMI 19 Degree aluminium suitcase received two free BULLET TRAIN cinema tickets. more"BULLET TRAIN" PROMOTIONAL EVENT , 2022
Sony Pictures Releasing Switzerland GmbHAn action movie by the lake
As a special thank you, Sony Pictures tasked Paterson-Entertainment with inviting selected promotional partners to the Allianz Cinema in Zurich for a summer screening of BULLET TRAIN in a unique setting. moreTCS DRIVE-IN MOVIES, 2022
TCS Training & Freizeit AGAn American tradition on tour
In summer 2022, TCS DRIVE-IN MOVIES was back again with its typical American style. From Derendingen (SO), the tour proceeded to Hinwil (ZH) and ended up in Emmen (LU). TCS called on Paterson-Entertainment for the seventh time to help organise this unique open-air cinema series. moreINDUSTRY EXPERTISE AND TRAINING, 2022
Weischer.Cinema Schweiz GmbHCooperation between Weischer.Cinema and Paterson-Entertainment
Weischer.Cinema, the leading marketer of cinema advertising in Germany, has relied on the skills of Paterson-Entertainment since entering the Swiss market in 2013. moreNEW CUSTOMER ACQUISITION FOR DIECI WITH “UNCHARTED”, 2022
Sony Pictures Releasing Switzerland GmbH“Gamers prefer pizza!”
Since gamers are well known to be good customers of pizza delivery services, dieci and Sony Pictures found two suitable partners for a collaboration to publicise the cinema film UNCHARTED. The aim of the joint social media campaign was to raise the profile of the film for Sony Pictures, and to win new customers for dieci. more
Our role as a partner. We construct a bridge for you, your products and your services to the world of cinema. From product placement to image-related activities to classic cinema advertising, we are both idea generators and implementers who know what’s going on in the industry – both on stage and behind the scenes. And we know how to make use of our knowledge.