YOUR IDEA-GENERATOR AND IMPLEMENTER
Big emotions. Film is the most emotional medium. And the most popular. And that provides a unique basis for our projects and promotion campaigns. We connect the worlds of film and products for you and create unforgettable experiences.
See and be seen. Cinema offers an incomparable environment: here we experience things more intensely, here pictures say more than many words. We place products and messages in this special context and give them special visibility.
TCS DRIVE-IN MOVIES, 2023
TCS Training & Freizeit AGAn American Tradition «On Tour»
In summer 2023, TCS DRIVE-IN MOVIES was back again with its typical American style. The tour led from Emmen (LU) to Hinwil (ZH) . TCS called on Paterson-Entertainment for the eighth time to help organise this unique open-air cinema series. morePROMOTIONAL EVENT: CINEMA FAMILY LAND AT ZÜRI FÄSCHT, 2023
Verein Zürcher Volksfeste – OK Züri FäschtCinema Family Land – fun for all the family!
At this year’s Züri Fäscht, Paterson-Entertainment teamed up with the Verein Zürcher Volksfeste in collaboration with Zurich Zoo for the time to create a colourful children’s world for young and old. moreMARKETING CONTRACT FOR KINEPOLIS SWITZERLAND, 2023
Kinepolis Schweiz AGCinema advertising in prominent locations
Paterson-Entertainment was commissioned by Kinepolis to market their four outdoor advertising spaces and is now seeking suitable clients in the cinema distribution sector. Paterson-Entertainment is additionally responsible for the coordination, production and display of advertising on these spaces. moreSWISS PREMIERE OF "A MAN CALLED OTTO", 2022
Sony Pictures Releasing Switzerland GmbHMarc Forster in Zurich
On behalf of Sony Pictures, Paterson-Entertainment collaborated with the media company Ringier AG on the organisation of the premiere event for A MAN CALLED OTTO, a moving comedy from Swiss star director Marc Forster.Marc Forster presented the film to selected guests of Ringier at a Q&A in an exclusive setting, then welcomed premiere guests at the blue Cinema Corso in Zurich.
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SALES PROMOTION CAMPAIGN FOR PERFECT HAIR, 2022
Sony Pictures Releasing Switzerland GmbHChristmas with Whitney Houston
Sony Pictures and Perfect Hair joined forces for a sales promotion campaign just in time for Christmas: to mark the cinema release of I WANNA DANCE WITH SOMEBODY, Sony provided Perfect Hair with a generous allocation of cinema tickets to gift to customers who spent above a set amount in their "Last Minute Shopping" campaign. moreINFLUENCER EVENT FOR MAC COSMETICS, 2022
Sony Pictures Releasing Switzerland GmbHGlitter & glamour for beauty & lifestyle influencers
To coincide with the cinema release of I WANNA DANCE WITH SOMEBODY, MAC Cosmetics launched the limited-edition makeup collection "MAC x Whitney Houston". The exclusive products were presented to beauty and lifestyle influencers at a relaxed cinema event. MAC Cosmetics, part of Estée Lauder Companies, was responsible for the event as a whole. Paterson-Entertainment provided cinematic support and screened a preview of I WANNA DANCE WITH SOMEBODY on behalf of Sony Pictures. morePOS PROMOTION “WHERE THE CRAWDADS SING", 2022
Sony Pictures Releasing Switzerland GmbHWindow displays at Orell Füssli
In conjunction with the bookseller Orell Füssli, Paterson-Entertainment transformed the display windows of six stores into a jungle landscape for Sony Pictures, with themes taken from the book and film WHERE THE CRAWDADS SING. Besides extensive decoration material, diverse communication measures rounded off the joint promotion. moreLOCARNO FILM FESTIVAL WITH "WHERE THE CRAWDADS SING", 2022
Sony Pictures Releasing Switzerland GmbHDaisy Edgar-Jones at the Locarno Film Festival
On the occasion of the 2022 Locarno Film Festival, actress Daisy Edgar-Jones joined president of 3000 Pictures, Elizabeth Gabler, to present WHERE THE CRAWDADS SING to a sold-out crowd on the Piazza Grande.On behalf of Sony Pictures and in cooperation with the Locarno Film Festival, Paterson-Entertainment organised the European festival premiere and the media day for Swiss and international media.
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"BULLET TRAIN" POS PROMOTION, 2022
Sony Pictures Releasing Switzerland GmbHThe suitcase everyone's after
In cooperation with TUMI, Paterson-Entertainment implemented a POS campaign for BULLET TRAIN at the Jelmoli store on Zurich's Bahnhofstrasse. The special offer was communicated via newsletter, social media and POS displays: customers purchasing a TUMI 19 Degree aluminium suitcase received two free BULLET TRAIN cinema tickets. more"BULLET TRAIN" PROMOTIONAL EVENT , 2022
Sony Pictures Releasing Switzerland GmbHAn action movie by the lake
As a special thank you, Sony Pictures tasked Paterson-Entertainment with inviting selected promotional partners to the Allianz Cinema in Zurich for a summer screening of BULLET TRAIN in a unique setting. moreTCS DRIVE-IN MOVIES, 2022
TCS Training & Freizeit AGAn American tradition on tour
In summer 2022, TCS DRIVE-IN MOVIES was back again with its typical American style. From Derendingen (SO), the tour proceeded to Hinwil (ZH) and ended up in Emmen (LU). TCS called on Paterson-Entertainment for the seventh time to help organise this unique open-air cinema series. moreINDUSTRY EXPERTISE AND TRAINING, 2022
Weischer.Cinema Schweiz GmbHCooperation between Weischer.Cinema and Paterson-Entertainment
Weischer.Cinema, the leading marketer of cinema advertising in Germany, has relied on the skills of Paterson-Entertainment since entering the Swiss market in 2013. moreNEW CUSTOMER ACQUISITION FOR DIECI WITH “UNCHARTED”, 2022
Sony Pictures Releasing Switzerland GmbH“Gamers prefer pizza!”
Since gamers are well known to be good customers of pizza delivery services, dieci and Sony Pictures found two suitable partners for a collaboration to publicise the cinema film UNCHARTED. The aim of the joint social media campaign was to raise the profile of the film for Sony Pictures, and to win new customers for dieci. more"GHOSTBUSTERS: AFTERLIFE" FAN EVENT, 2021
Sony Pictures Releasing Switzerland GmbHWho you gonna call?
A Ghostbusters fan club known as the Swiss Ghostbusters invited their fans to a preview of GHOSTBUSTERS: AFTERLIFE at Arena Cinemas Zurich. On behalf of Sony Pictures, Paterson-Entertainment organised the cinema event and produced the promotional materials for some fantastic social media images and fan discussions. moreOPENING OF BLUE CINEMA WINTERTHUR BOWLING AND SPORTS BAR, 2021
blue Entertainment AGGraffiti art for cinema fans
In September 2021, blue Cinema opened a bowling facility plus sports bar in the existing Maxx cinema at the Kesselhaus in Winterthur. Paterson-Entertainment organised various activities on the opening weekend. On behalf of Sony Pictures, for example, they hired the graffiti artists André Morgner (“Boogie”) and Fabian Florin (“Bane”), who transformed 130m2 of wall into a gigantic work of art in countless hours. It featured motifs from the Sony blockbusters VENOM: LET THERE BE CARNAGE, SPIDER-MAN: NO WAY HOME, GHOSTBUSTERS: AFTERLIFE and HOTEL TRANSYLVANIA. moreTCS DRIVE-IN MOVIES, 2021
TCS Training & Freizeit AGAn American tradition on tour
In summer 2021, TCS DRIVE-IN MOVIES brought its typical American style back to Hinwil (ZH) and Emmen (LU) and added a new venue in Derendingen (SO). TCS called on Paterson-Entertainment for the sixth time to help organise this unique open-air cinema series. moreCLIENT EVENT FOR TCS, 2021
Touring Club SuisseCinema events for company's 125th anniversary
TCS celebrated its 125th anniversary in 2021. As part of the celebratory activities, family cinema events were organised for selected TCS sections at eleven locations. Paterson-Entertainment was responsible for coordination between TCS headquarters, the TCS sections and Universal, the distributor of the family hit THE ADDAMS FAMILY 2. moreINDUSTRY EXPERTISE AND TRAINING, 2021
Weischer.Cinema Schweiz GmbHCooperation between Weischer.Cinema and Paterson-Entertainment
Weischer.Cinema, the leading marketer of cinema advertising in Germany, has relied on the skills of Paterson-Entertainment since entering the Swiss market in 2013. moreTCS DRIVE-IN MOVIES, 2020
TCS Training & Freizeit AGAn American tradition on tour
In summer 2020, TCS DRIVE-IN MOVIES brought its typical American style back to Hinwil (ZH) and added a new location in Emmen (LU). TCS called on Paterson-Entertainment for the fifth time to help organise this unique open-air cinema series. more"GONDOLA CINEMA" PROMOTIONAL EVENT FOR "ALLIANZ CINEMA ON TOUR", 2020
Allianz Suisse Versicherungs-Gesellschaft AGThe world's first gondola cinema
As part of its commitment to Swiss cinema, Allianz organised the world's first gondola cinema in the Cabrio open-topped cabin of the Stanserhorn cable car. moreINDUSTRY EXPERTISE AND TRAINING, 2020
Weischer.Cinema Schweiz GmbHCooperation between Weischer.Cinema and Paterson-Entertainment
Weischer.Cinema, the leading marketer of cinema advertising in Germany, has relied on the skills of Paterson-Entertainment since entering the Swiss market in 2013. more"ALLIANZ DRIVE-IN CINEMA" FOR 20 MINUTEN, 2020
20 Minuten Advertising AG/GoldbachThe biggest drive-in cinema event series of summer 2020
20 Minuten Advertising AG/Goldbach – one of the three main partners of the ALLIANZ DRIVE-IN CINEMA – provided movie and car enthusiasts with a unique cinema experience in an unforgettable open-air setting this summer. moreINFLUENCER EVENT „JUMANJI: THE NEXT LEVEL“, 2019
Sony Pictures Releasing Switzerland GmbHDwayne Johnson meets Zeki
Social media star Zeki, Bachelor winner Kristina Radovic and lifestyle influencer Janosch Nietlispach enjoyed a meet-and-greet with the leading actors of JUMANJI: THE NEXT LEVEL. moreEMPLOYEE EVENT FOR CREDIT SUISSE, 2019
Credit Suisse AGPre-Christmas surprise for young cinema-goers
For the fifth year in succession, Paterson-Entertainment organised the traditional Credit Suisse Children’s Christmas Event on behalf of and in collaboration with the Events Switzerland of Credit Suisse. more„FROZEN 2“ CUSTOMER EVENT FOR TAMEDIA, 2019
Tamedia Advertising und Goldbach (neu: Goldbach Group AG)Christmas event with Elsa
To coincide with the start of the 2019 Christmas season, Tamedia invited its advertising clients to the cinema for the long-awaited sequel, FROZEN 2. moreINFLUENCER EVENT „ONCE UPON A TIME... IN HOLLYWOOD“, 2019
Sony Pictures Releasing Switzerland GmbHA Swiss influencer in Hollywood
Sony Pictures International invited influencers from around the world to Hollywood to be among the first to introduce their followers to Quentin Tarantino's latest film. moreTCS DRIVE-IN MOVIES, 2019
TCS Training & Freizeit AGAn American Tradition Rides Again
The fifth edition of TCS Drive-In Movies (www.driveinmovies.ch) takes place in summer 2019 (14 August – 1 September 2019). For the fourth time, Paterson-Entertainment was commissioned by the TCS to procure the films for this unique open-air cinema series. morePROMOTIONAL EVENT: CINEMA FAMILY LAND AT ZÜRI FÄSCHT, 2019
Verein Zürcher Volksfeste – OK Züri FäschtCinema Family Land – fun for all the family!
Paterson-Entertainment teamed up with the Verein Zürcher Volksfeste in collaboration with Zurich Zoo to create a colourful children’s world for young and old for the second time. The costume characters from the cinema highlights SPIDER-MAN: FAR FROM HOME and THE ANGRY BIRDS MOVIE 2 (both Sony Pictures) were the highlight of the event for the Family Land visitors. moreSOUNDFI CINEMA PROMOTION, 2019
SoundFi Systems LLCSOUNDFI Cinema Events with THE EQUALIZER 2, BUMBLEBEE and PET SEMATARY
The new 3D audio experience “SoundFi: At the Movies” is a headphone-based, personalised auditory experience that lets cinemagoers listen to the movie soundtrack in their chosen language on a smartphone using any headphones. moreCINEMA OPENING: ARENA CINEMAS IN THE GLARUS REGION, 2019
ARENA Cinemas AGGrand opening of cinema complex for the Glarus region
ARENA Cinemas opened a cinema complex in Netstal in April 2019. The new ultra-modern cinema with five screens is now their sixth location in Switzerland. moreCUSTOMER LOYALTY FOR CREDIT SUISSE, 2018
Credit Suisse AGVIVA MOVIE DAYS, “13” campaign
At regular intervals, the year-round presence of VIVA MOVIE DAYS in partner cinemas is reinforced at the POS with specific marketing activities. Paterson-Entertainment was responsible for implementing the “13” campaign, which was developed in a joint brainstorming session with the VIVA team and creatively implemented by Atelier Heinzelmann. moreSWISS PREMIERE “TABALUGA”, 2018
Sony Pictures Releasing Switzerland GmbHPeter Maffay in Zurich
On behalf of Sony Pictures and in cooperation with SonntagsBlick and KITAG, Paterson-Entertainment organised the premiere event of the German animated movie TABALUGA. moreBELOW-THE-LINE CAMPAIGN FOR „25 KM/H“, 2018
Sony Pictures Releasing Switzerland GmbHMoped tour with Baschi
To coincide with the preview of the moped road movie, Paterson-Entertainment organised a very special moped ride on behalf of Sony Pictures and in cooperation with Universal Music Switzerland GmbH. moreBELOW-THE-LINE CAMPAIGN FOR „VENOM", 2018
Sony Pictures Releasing Switzerland GmbH30-metre graffiti on cinema wall
For the premiere of the anti-hero film, Paterson-Entertainment commissioned the three graffiti artists André Morgner („Boogie“), Fabian Florin („Bane“ and Yiannis Hadjipanayis („Pest“) on behalf of Sony Pictures to produce a gigantic graffiti mural. more„VENOM“ CINEMA PROMOTION, 2018
Sony Pictures Releasing Switzerland GmbH„VENOM" Ducati in the cinema foyer
In cooperation with Ducati, the official motorcycle partner of "VENOM", Paterson-Entertainment arranged for the delivery of a Ducati "Scrambler", just like the one Tom Hardy rides in the movie. It brought the right groove to the foyer of the KITAG Cinema Abaton in Zurich while the movie distributed by Sony Pictures was showing there. moreLOCARNO FESTIVAL WITH „THE EQUALIZER 2", 2018
Sony Pictures Releasing Switzerland GmbHDirector Antoine Fuqua at the Locarno Festival
On the occasion of the Locarno Film Festival 2018, director Antoine Fuqua presented „THE EQUALIZER 2" to sold-out seats on the Piazza Grande.more
„HOTEL TRANSYLVANIA 3: A MONSTER VACATION" MCDONALD'S PROMOTION, 2018
Sony Pictures Releasing Switzerland GmbHFun puzzles and standees at McDonald's restaurants
For the launch of „HOTEL TRANSYLVANIA 3: A MONSTER VACATION“, Sony Pictures Releasing International closed an international deal with McDonald's. morePROMOTIONAL EVENT „WENDY 2 – FREUNDSCHAFT FÜR IMMER“, 2018
Sony Pictures Releasing Switzerland GmbHWendy pays Zurich a visit
To mark the cinema launch of WENDY 2 – FREUNDSCHAFT FÜR IMMER, Paterson-Entertainment organised a special event for horse fans young and old on behalf of Sony Pictures. morePOS PROMOTION „WENDY 2 – FREUNDSCHAFT FÜR IMMER“, 2018
Sony Pictures Releasing Switzerland GmbHWendy goes to the equestrians
In a cooperation with riding accessories supplier Felix Bühler, Paterson-Entertainment launched a POS campaign for WENDY 2 – FREUNDSCHAFT FÜR IMMER at all the supplier's stores in German-speaking Switzerland. Besides extensive decoration material, a fantastic competition rounded off the joint promotion. moreCHOCOLATE BUNNY PROMOTION "PETER RABBIT", 2017
Sony Pictures Releasing Switzerland GmbHThe Easter Bunny comes for Christmas
Media representatives, cinema operators and potential promotional partners received an Easter greeting from Sony Pictures shortly before Christmas. The Vollenweider chocolate bunny announced the first film adaptation of Beatrix Potter's rabbit stories, PETER RABBIT, to be released at Easter 2018. moreMOUNTAIN RESTAURANT PROMOTION "EARLY MAN", 2017
Impuls Pictures AGFun placemats for kids
In the spirit of the comical stop-motion film, Paterson Entertainment was commissioned by Impuls Pictures to produce placemats with fun and games in a print run of 350,000. These were then sent to mountain restaurants throughout Switzerland to coincide with the start of the 2017/18 winter season. moreCHRISTMAS CINEMA PROMOTION "EARLY MAN", 2017
Impuls Pictures AGKITAG Christmas Campaign with Aardman's EARLY MAN
After SHAUN THE SHEEP, Paterson-Entertainment teamed up with KITAG Kino-Theater AG to create another Christmas promotion on behalf of Impuls Pictures to promote the Carte Bleue customer card. morePRESS DAY "L'EMPEREUR", 2017
Impuls Pictures AGA reunion with the emperor penguins
Impuls Pictures invited Oscar-winning director Luc Jacquet to Geneva and Zurich to field questions from the most important media about his latest Arctic adventure, L'EMPEREUR. moreZURICH FILM FESTIVAL WITH "BLADE RUNNER 2049", 2017
Sony Pictures Releasing Switzerland GmbHZFF Gala Premiere
Commissioned by Sony Pictures and in cooperation with the Zurich Film Festival, Paterson-Entertainment organised a gala premiere of the blockbuster BLADE RUNNER 2049 – virtually simultaneously with the world premiere in Los Angeles. morePREMIERE EVENT "MY LITTLE PONY: THE MOVIE", 2017
Impuls Pictures AGBeatrice Egli at the Swiss premiere of MY LITTLE PONY: THE MOVIE
Commissioned by Impuls Pictures and in collaboration with Hasbro (Switzerland), Paterson-Entertainment transformed the Abaton cinema into a pink pony heaven. morePRESS DAY "DAS MÄDCHEN VOM ÄNZILOCH", 2017
Impuls Pictures AGSolothurn Film Days and local premiere
Paterson-Entertainment organised interviews on behalf of Impuls Pictures to coincide with the Swiss premiere of the film at the Solothurn Film Days, which was attended by director Alice Schmid, the film crew and all the protagonists. Another media highlight, which included opportunities for interviews, was the local premiere in Romoos. morePREMIERE EVENT "BRICE 3", 2016
Impuls Pictures AGGeneva premiere with director and leading actor
Oscar-winner Jean Dujardin and director James Huth were in Geneva to present BRICE 3, the sequel to the huge hit of 2005. moreCLIENT EVENT FOR SWISSMILK, 2016
Schweizer Milchproduzenten SMP, SwissmilkFilms for breakfast – for ladies only!
Paterson-Entertainment brings Swissmilk into contact with an attractive target group at the Ladies’ Morning and ensures the right cooperation partners are involved. morePROMOTIONAL EVENT CINEMA FAMILY LAND FOR ZÜRI FÄSCHT, 2016
Verein Zürcher Volksfeste – OK Züri FäschtThousands of children experience the latest family movies
The City of Zurich commissioned the creation of a colourful cinema world for young and old. The four cinema highlights FINDING DORY (distributed by Disney), ICE AGE: COLLISION COURSE (Fox), The BFG (Elite) and MULLEWAPP – EINE SCHÖNE SCHWEINEREI (Frenetic) provided the backdrop for the event area. morePROMOTIONAL EVENT “COSTUME CHARACTER TOUR”, 2016
Warner Bros. Entertainment Switzerland GmbH / Distributor of Twentieth Century Fox in Switzerland and Coop Immobilien AGSwiss tour with Kung Fu Panda
Paterson-Entertainment is going on an exclusive national tour of Coop shopping centres with the star of KUNG FU PANDA 3. moreOPENING OF CINEDOME CINEMA WITH CINEBOWLING AND SPORTS BAR IN BIEL, 2016
KITAG Kino-Theater AGMultiplex cinema in Biel sets new standards: the KITAG CINEMAS Cinedome is more than a cinema, more than bowling
Paterson-Entertainment accompanied the opening phase of the new Cinedome multiplex cinema and Cinebowling facility in the Tissot Arena in Biel. morePOS CINEMA MATERIAL FOR VARIOUS FILMS, 2016
-Power-packed POS presence
Paterson-Entertainment and Flyerline Schweiz AG are working together to perfect the POS presence in cinemas and help distributors enjoy an efficient, cost-effective film release. moreADVERTISING CAMPAIGN FOR "DER SOMMER GROSSER", 2016
Impuls Pictures AGDevelopment and implementation of the advertising campaign
For Mathias Gnädinger's last movie, DER GROSSE SOMMER, distributed by Impuls Pictures, a comprehensive advertising campaign was created and realised in collaboration with the client, the production company and the advertising agency Atelier Heinzelmann. moreCINEMA PROMOTION “BIBI UND TINA – MÄDCHEN GEGEN JUNGS“, 2016
DCM Film Distribution (Schweiz) GmbHHorses pulling in the target audience
Paterson-Entertainment brought a hint of the stables into the cinema. At six locations, life-sized horse models captivated the young audience of horse-mad girls. morePROMOTIONAL EVENT “COSTUME CHARACTER TOURS”, 2016
Warner Bros. Entertainment Switzerland GmbH / Distributor of Twentieth Century Fox in SwitzerlandCostume characters win children’s hearts
Paterson-Entertainment joined Alvin, Snoopy and the gang for a nationwide Swiss tour. moreCUSTOMER LOYALTY FOR CREDIT SUISSE VIVA, 2016
Credit Suisse AGThe movie world continues to fascinate Viva customers
Credit Suisse draws on the pull of the cinema for its young people’s product Viva. moreTEACHER PROMOTION “THE LITTLE PRINCE”, 2015
Impuls Pictures AGTHE LITTLE PRINCE goes to school
Paterson-Entertainment familiarized Swiss teachers with the Little Prince as course material using an online educational tool. morePOS PROMOTION “THE LITTLE PRINCE”, 2015
Impuls Pictures AGBig hit for the Little Prince at Manor
Together with promotion partner Manor, Paterson-Entertainment ensured that the Little Prince was a huge hit on the big screen. morePROMOTION EVENT “THE HUNGER GAMES – MOCKINGJAY PART 2”, 2015
Impuls Pictures AG“THE HUNGER GAMES – MOCKINGJAY PART 2” visits “Stars for Free”
Paterson-Entertainment designed and realised a target-group-specific film promotion featuring spectacular film props at the Energy “Stars for Free” event. morePOS PROMOTION “THE HUNGER GAMES – MOCKINGJAY PART 2”, 2015
Impuls Pictures AGStraight from fashion shopping to the film world of Panem
The fourth part of the successful blockbuster is also totally in with young women. Paterson-Entertainment built a bridge between fashion shopping at NEW YORKER and the cinema experience. moreSNEAK PREVIEW “THE HUNGER GAMES – MOCKINGJAY PART 2”, 2015
Impuls Pictures AGEveryone wanted to be the first.
The two key partners – "20 Minuten" and ProSieben – held a prize draw with exclusive sneak preview tickets for the long-awaited finale of THE HUNGER GAMES – MOCKINGJAY PART 2. moreINTERNATIONAL EVENT "THE HUNGER GAMES – MOCKINGJAY PART 2", 2015
Impuls Pictures AGSwiss attend world premiere in Berlin
On behalf of distributor Impuls Pictures, Paterson-Entertainment gave around 50 guests from Switzerland the exclusive privilege of walking the red carpet along with the top Hollywood stars. moreCLIENT EVENTS “SPECTRE – 007”, 2015
Credits Suisse AG, Heineken Switzerland AG, etc.“SPECTRE – 007” cinema events across the whole of Switzerland
Paterson-Entertainment organised a series of exciting Bond cinema events for firms such as Credit Suisse and Heineken Switzerland, as well as their most important clients. A red carpet, photo wall, Bond girls and some top catering rounded out the programme of events. moreCINEMA PROMOTION “20 MINUTEN SPECIAL SUPPLEMENT: SPECTRE – 007”, 2015
20 Minuten AGJames Bond 007 – always the perfect theme for a special supplement
Paterson-Entertainment provided support to 20 Minuten as it put together a special supplement for the latest Bond film, SPECTRE – 007. morePREMIERE EVENT “LOLO”, 2015
Impuls Pictures AGFrench cinema stars in the limelight
“LOLO” represents the very best in French cinema. At the request of Impuls Pictures, Paterson-Entertainment rolled out the red carpet for the lead actors Julie Delpy and Dany Boon in the French-speaking part of Switzerland and organised an interview day followed by a premiere. morePREMIERE EVENT “BOYCHOIR”, 2015
Impuls Pictures AGPremiere for a choir-loving audience
Paterson-Entertainment organised a tuneful live experience around the film BOYCHOIR for the audience at the Swiss premiere. morePREMIERE EVENT “WE ARE YOUR FRIENDS”, 2015
Impuls Pictures AGPremiere for the film, party for the target group
For its premiere, Paterson-Entertainment took the rousing electro music film to where the target group dances the night away. moreCATERING PROMOTION “CHEF”, 2015
Praesens-Film AGPromotion mix whets the appetite
Paterson-Entertainment created a tasty promotion mix with selected catering partners for the feel-good flick CHEF. moreCHRISTMAS PROMOTION “BIBI & TINA – VOLL VERHEXT”, 2014
DCM Film Distribution (Schweiz) GmbHManger door open for BIBI & TINA
Perfectly timed for the start date of the movie, 25 December 2014, Paterson Entertainment came up with a Christmas-themed marketing idea: horse enthusiasts received an Advent calendar as a gift. moreCINEMA PROMOTION FOR MINI, 2014
BMW (Schweiz) AG / MINI SchweizThe MINI 5 DOOR as a leading character
Product experience plus emotion: Paterson Entertainment designed an eight-week marketing campaign around cinemas and put the spotlight on the MINI 5 door throughout Switzerland. morePROMOTION EVENT “MAYA THE BEE MOVIE”, 2014
Impuls Pictures AGMaja and Willi – the selfie stars!
Paterson Entertainment organised a costume-character tour and extended an invitation for a photo shoot with the two leading characters. morePRESS DAY “A WALK AMONG THE TOMBSTONES”, 2014
Impuls Pictures AGPress campaign for Liam Neeson
The organisers of the Zurich Film Festival ZFF invited one of the biggest action stars of our time to Zurich so that he could personally introduce his film A WALK AMONG THE TOMBSTONES. On behalf of film distributor Impuls Pictures, Paterson Entertainment organised a press day during the film festival. morePRESS DAY “AND SO IT GOES”, 2014
Impuls Pictures AGWelcome, Diane Keaton!
Invited by the Zurich Film Festival ZFF, Hollywood icon Diane Keaton arrived in Zurich to receive the Golden Icon Award 2014. On behalf of the film distributor Impuls Pictures, Paterson Entertainment organised a press day on Keaton’s latest film AND SO IT GOES during the film festival. more"HOUSE OF MAGIC" CINEMA PROMOTION, 2014
Nestlé PurinaMagic in the cinema foyer
There is no shortage of cat lovers showing up to watch a movie about cats. Just the right kind of environment for FELIX. Paterson Entertainment brought together the target audience and the product in the cinema foyer. morePRESS DAY "CERRO TORRE", 2014
Red Bull Media HouseAdrenaline for the press
The breathtaking mountain-climbing film CERRO TORRE had a soaring start in Switzerland. Paterson Entertainment was responsible for roping the team together. more"BIBI & TINA" RIDING STABLES PROMOTION, 2014
DCM Film Distribution (Schweiz) GmbHTarget audience put on their toes
The message spread at a gallop’s pace: An interactive promotion campaign ensured that the horse movie BIBI & TINA was a number one hit with the target audience. more“STROMBERG – THE FILM” PROMOTIONAL EVENT, 2014
Praesens-Film AGRed carpet for a bad guy
Show biz celebrities and the cast ensured that STROMBERG’s Zurich première was a well-attended feel-good event. more"MINUSCULE" LOGO TRAILER PROMOTION, 2014
Praesens-Film AGLittle good luck charms, big effect
From logo trailer to eye-catcher: in collaboration with kitag we produced film advertising of a calibre that is usually reserved for blockbuster movies in Switzerland. more"CATCHING FIRE" MEDIA PROMOTION, 2013
Impuls Pictures AGHot for the sequel
Media pyrotechnics for the sneak preview: Paterson-Entertainment succeeded in recruiting the key players for this in all parts of the country. moreINDUSTRY EXPERTISE AND TRAINING, 2013
WerbeWeischer Schweiz GmbHWerbeWeischer works with Paterson-Entertainment
WerbeWeischer, the leading marketer of cinema advertising in Germany, relied on the skills of Paterson-Entertainment for its entry into the Swiss market. moreCUSTOMER EVENT FOR PARTNERS OF RADIO ENERGY, 2013
Radio Energy und AMAG Automobil- und Motoren AGCabriolet summer cinema
For the launch of the new VW Beetle Cabriolet, Paterson-Entertainment provided for a truly movie-like product experience at six locations throughout Switzerland. moreSALES PROMOTION FOR CONFO DÉCO, 2013
Conforama SACine Tickets can go far
Paterson-Entertainment combined the Cine Ticket with a discount voucher. This created a highly efficient advertising tool for Confo DÉCO Zurich. morePARTNER COORDINATION, 2013
Zodiac Pictures Ltd.Bligg rapped the WK ending credit song
Paterson-Entertainment combined two cultural highlights to create a third: thus BLIGG made the ending credit song for ACHTUNG, FERTIG, WK! moreCUSTOMER EVENT FOR SWISSCOM, 2012
Swisscom (Schweiz) AGPaterson-Entertainment hooks up Swisscom for Carte Bleue Nights
Paterson-Entertainment coordinated Swisscom, cinema group, film distributor and Securitas for the Carte Bleue Nights in the German-speaking parts of Switzerland. moreCUSTOMER EVENT FOR SWISSCOM, 2012
Swisscom (Schweiz) AGSwisscom issues an invitation to a preview
With the invitation to a preview of ET SI ON VIVAIT TOUS ENSEMBLE, Swisscom was targeting the silver surfers. Paterson-Entertainment knew what to do. moreCUSTOMER EVENT FOR HEINEKEN, 2012
Heineken SwitzerlandEvent with James Bond: a case for Paterson-Entertainment
Heineken Switzerland invited its key clients from Bern, Basel and Zurich to a SKYFALL preview. Paterson-Entertainment coordinated the whole thing. moreCINEMA PROMOTION FOR HEINEKEN, 2012
Heineken SwitzerlandHeineken opens SKYFALL Bar
A special bar was opened in the abaton cinema to accompany the Swiss première of the Bond adventure SKYFALL. Designed and realised by Paterson-Entertainment. moreCINEMA PROMOTION FOR BOLLINGER, 2012
Jeroboam SAStanding behind the SKYFALL BOLLINGER bars is Paterson-Entertainment
Paterson-Entertainment joined with kitag kino-theater ag and Weinkellereien Aarau to design and set up five SKYFALL BOLLINGER bars: a sparkling success. moreCONSUMER EVENT FOR HEINEKEN, 2012
Heineken SwitzerlandHeineken Switzerland meets Bond
Heineken ran a prize drawer on Facebook for exclusive SKYFALL screenings. Paterson-Entertainment designed and realised the consumer event. moreJAMES BOND ANNIVERSARY EVENT, 2012
kitag kino-theater agJames Bond turns 50!
On her majesty's service: Together with kitag kino-theater ag, Paterson-Entertainment turned the corso cinema in Zurich into the "House of Bond" on November 1-28, 2012. moreASTON MARTIN CINEMA PROMOTION, 2012
Emil Frey AG1962 Aston Martin parked in the cinema
To go with the exclusive SKYFALL preview, Paterson-Entertainment joined with Emil Frey AG to organise the appearance by the original ASTON MARTIN DB4. moreDEVELOPMENT OF TRAILERCITY B2B PLATFORM, 2012
IMACULIX GmbH/Paterson-Entertainment AGPaterson-Entertainment gives a start to the Trailercity B2B platform
Originally conceived in 2011, the neutral DCP trailer platform is today used by all major film distributors and being constantly refined as a B2B tool. moreFAMILY BREAKFAST SPONSORSHIP ACQUISITION, 2011
kitag kino-theater agHungry for more
With the right sponsoring partners at the breakfast table: kitag kino-theater ag, Swissmilk and Paterson-Entertainment revitalised a traditional event. morePUBLICITAS/CINECOM FOR CUSTOMER EVENT, 2011
Publicitas/CinecomTomorrow’s advertising for today’s customers
Two publicitas events under the slogan "Cinema advertising of tomorrow" provided an insight into the future. Paterson-Entertainment designed and ran them. moreCINEMANIA FILM FESTIVAL, 2011
Paterson-EntertainmentA Züri West event with 170 movies
To accompany the opening of the new Zurich West tram, Paterson-Entertainment joined forces with kitag kino-theater ag in the abaton cinema to launch a massive cinema spectacle. more
Our role as a partner. We construct a bridge for you, your products and your services to the world of cinema. From product placement to image-related activities to classic cinema advertising, we are both idea generators and implementers who know what’s going on in the industry – both on stage and behind the scenes. And we know how to make use of our knowledge.