YOUR IDEA-GENERATOR AND IMPLEMENTER
Big emotions. Film is the most emotional medium. And the most popular. And that provides a unique basis for our projects and promotion campaigns. We connect the worlds of film and products for you and create unforgettable experiences.
See and be seen. Cinema offers an incomparable environment: here we experience things more intensely, here pictures say more than many words. We place products and messages in this special context and give them special visibility.
CHRISTMAS PROMOTION “BIBI & TINA – VOLL VERHEXT”, 2014
DCM Film Distribution (Schweiz) GmbH
Manger door open for BIBI & TINA
Perfectly timed for the start date of the movie, 25 December 2014, Paterson Entertainment came up with a Christmas-themed marketing idea: horse enthusiasts received an Advent calendar as a gift.
moreCINEMA PROMOTION FOR MINI, 2014
BMW (Schweiz) AG / MINI Schweiz
The MINI 5 DOOR as a leading character
Product experience plus emotion: Paterson Entertainment designed an eight-week marketing campaign around cinemas and put the spotlight on the MINI 5 door throughout Switzerland.
morePROMOTION EVENT “MAYA THE BEE MOVIE”, 2014
Impuls Pictures AG
Maja and Willi – the selfie stars!
Paterson Entertainment organised a costume-character tour and extended an invitation for a photo shoot with the two leading characters.
morePRESS DAY “A WALK AMONG THE TOMBSTONES”, 2014
Impuls Pictures AG
Press campaign for Liam Neeson
The organisers of the Zurich Film Festival ZFF invited one of the biggest action stars of our time to Zurich so that he could personally introduce his film A WALK AMONG THE TOMBSTONES. On behalf of film distributor Impuls Pictures, Paterson Entertainment organised a press day during the film festival.
morePRESS DAY “AND SO IT GOES”, 2014
Impuls Pictures AG
Welcome, Diane Keaton!
Invited by the Zurich Film Festival ZFF, Hollywood icon Diane Keaton arrived in Zurich to receive the Golden Icon Award 2014. On behalf of the film distributor Impuls Pictures, Paterson Entertainment organised a press day on Keaton’s latest film AND SO IT GOES during the film festival.
more"HOUSE OF MAGIC" CINEMA PROMOTION, 2014
Nestlé Purina
Magic in the cinema foyer
There is no shortage of cat lovers showing up to watch a movie about cats. Just the right kind of environment for FELIX. Paterson Entertainment brought together the target audience and the product in the cinema foyer.
morePRESS DAY "CERRO TORRE", 2014
Red Bull Media House
Adrenaline for the press
The breathtaking mountain-climbing film CERRO TORRE had a soaring start in Switzerland. Paterson Entertainment was responsible for roping the team together.
more"BIBI & TINA" RIDING STABLES PROMOTION, 2014
DCM Film Distribution (Schweiz) GmbH
Target audience put on their toes
The message spread at a gallop’s pace: An interactive promotion campaign ensured that the horse movie BIBI & TINA was a number one hit with the target audience.
more“STROMBERG – THE FILM” PROMOTIONAL EVENT, 2014
Praesens-Film AG
Red carpet for a bad guy
Show biz celebrities and the cast ensured that STROMBERG’s Zurich première was a well-attended feel-good event.
more"MINUSCULE" LOGO TRAILER PROMOTION, 2014
Praesens-Film AG
Little good luck charms, big effect
From logo trailer to eye-catcher: in collaboration with kitag we produced film advertising of a calibre that is usually reserved for blockbuster movies in Switzerland.
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Our role as a partner. We construct a bridge for you, your products and your services to the world of cinema. From product placement to image-related activities to classic cinema advertising, we are both idea generators and implementers who know what’s going on in the industry – both on stage and behind the scenes. And we know how to make use of our knowledge.